We’re excited to introduce you to the always interesting and insightful Alicia Shapiro. We hope you’ll enjoy our conversation with Alicia below.

Hi Alicia , thanks for joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

At AiNews.com, we leverage AI tools to produce news stories faster and more efficiently than traditional outlets, enabling us to deliver timely updates on the latest developments in the artificial intelligence community. Our unique approach includes AI interviews, which add valuable insights directly from industry experts, and the occasional use of AI avatars to present stories, making our reporting both dynamic and engaging. Unlike traditional news agencies that cover a broad range of topics, we focus exclusively on AI, ensuring our audience receives in-depth coverage of the most relevant and impactful advancements in the field.

While we use AI tools to streamline our news production, we always ensure a human is in the loop for final editing, maintaining the accuracy and integrity of our reporting. We also prioritize ethics, both in our newsroom practices and in the responsible use of AI. This commitment allows us to cover not only technological advancements but also the societal and ethical implications that are often overlooked by traditional media. We acknowledge that everyone has biases, but at AiNews.com, we strive to remain as neutral as possible, ensuring our coverage is balanced and unbiased.

One example: AiNews.com excels at staying on top of breaking news, leveraging AI tools to provide timely coverage and maximize audience engagement. On May 13, 2024, we demonstrated this agility by quickly broadcasting OpenAI’s ChatGPT-4o announcement live on our YouTube channel. Additionally, we simulcasted the event in real-time and shared demo videos on our channel, which were viewed over 3,000 times.

To keep our audience in the loop, I sent out two newsletters that day: the first with a live event link before the announcement and the second with a detailed summary of the newly announced features, including the desktop app with vision capabilities, enhanced voice interaction, advanced translation features, and improved accessibility. This showcases our ability to quickly leverage trending topics and engage our audience through multimedia channels. It’s a great example of how we maximize the use of AI tools and platforms to deliver timely and relevant content, providing comprehensive coverage even before other outlets had a chance to catch up.

Why This Matters to the AI Audience: For the AI community, staying informed on the latest developments is crucial, as these advancements could directly impact ongoing projects, research, and business strategies. By providing immediate, detailed coverage of major announcements, we enable our audience to gain quick insights into how new technologies and features can be applied to their work. This proactive approach empowers AI professionals and enthusiasts to stay ahead of the curve, make informed decisions, and engage in meaningful discussions about the future of AI.

While traditional news outlets have “breaking news” segments that interrupt regular programming, AiNews,com offers a unique, focused approach to breaking stories within the AI industry. We can quickly adapt to new developments and provide real-time updates, often faster than other outlets. This ensures that our audience is always ahead of the curve when it comes to understanding the latest AI advancements and their implications.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

About Me and My Journey:

I’m Alicia Shapiro, the CMO and a Founding Member of AiNews.com, and one of the driving forces behind the platform. My journey into the world of artificial intelligence news began with a passion for emerging technologies and a desire to communicate complex ideas in a way that’s accessible to everyone. My business partner, Michael Mazzotta, had the foresight to purchase the domain name back in 2018 and asked if I wanted to help launch AiNews.com. I immediately said yes because I wanted to be part of something that could transform lives. Together, we launched a platform dedicated exclusively to reporting on developments in the AI industry, from technological advancements to ethical considerations, and everything in between.

I recognized early on that AI is not just a technological trend but a transformative force shaping every aspect of our lives—from business and healthcare to entertainment and ethics. I wanted to be part of this conversation, helping to bridge the gap between groundbreaking innovations and the broader public.

Services and Content I Provide:

At AiNews.com, we deliver timely and in-depth reporting on the latest developments in the artificial intelligence community. This includes daily newsletters, in-depth articles, and engaging interviews with industry leaders. We also produce video content featuring AI avatars and host interviews that offer exclusive insights into the minds of the innovators and thinkers shaping the future of AI. My role involves not only curating and editing this content but also ensuring that it is presented in a way that is both informative and engaging.

Problems We Solve for Our Audience:

One of the biggest challenges in the AI industry is keeping up with the rapid pace of change. New breakthroughs and updates are constantly emerging, and it can be overwhelming for professionals and enthusiasts alike to stay informed. At AiNews.com, we solve this problem by providing concise, accurate, and relevant news that cuts through the noise and delivers the key information our audience needs to know. We also offer context and analysis to help our readers understand not just what is happening, but why it matters.

What Sets Us Apart:

What truly sets AiNews.com apart is our ability to combine cutting-edge AI tools with human insight. We use AI to streamline our news production, enabling us to report faster and more efficiently than traditional outlets. However, we always have a human in the loop, ensuring the quality, accuracy, and ethical integrity of our content. This hybrid approach allows us to stay ahead of the curve while maintaining the highest journalistic standards. Our focus is solely on the AI community, which allows us to dive deeper into the topics that matter most to our readers, offering a level of expertise and dedication that’s hard to find elsewhere.

What I’m Most Proud Of:

I’m incredibly proud of the community we’ve built at AiNews.com. We have become a trusted source of information for AI professionals, enthusiasts, and corporate leaders who rely on us to stay updated on industry trends. I’m also proud of how we’ve continued to innovate in our reporting methods, whether it’s through the use of AI avatars, interactive social media content, or our rapid response to breaking news. It’s especially rewarding to receive compliments from industry leaders, as it reinforces that the work we do is not only impactful but valued by others.

Key Messages for Potential Clients and Followers:

For anyone considering following AiNews.com or partnering with us, I want you to know that we are committed to providing high-quality, unbiased, and engaging content that keeps you informed and inspired. Whether you’re an AI professional looking to stay ahead of the curve, a business leader interested in the latest AI innovations, or simply an enthusiast curious about the future of technology, AiNews.com offers a unique perspective that you won’t find anywhere else. We’re not just reporting on the future of AI; we’re actively shaping the conversation around it—bringing the future of AI to you.

What do you think helped you build your reputation within your market?

A key factor in building our reputation has certainly been our website domain name: AiNews.com. It’s short, succinct, and immediately conveys what we offer. I believe much of our early success came from having such an intuitive and memorable domain. It’s where people naturally turn when they want reliable news on AI, unlike other AI news outlets that often have to rely on hyphens or less straightforward names.

However, what truly sets us apart and helps us generate trust within the AI industry is our dedication, passion, and energy for the work we do. When AI leaders meet or talk to us, they can immediately sense our commitment to this field and our intention to be here for the long haul. We’re not in this for quick profits or to capitalize on the current AI buzz. Instead, we’re striving to be the “CBS News” of the AI industry, providing reliable and consistent reporting because we believe there will always be a need for credible AI news. Our focus is on building a legacy of trust and integrity, ensuring that our audience knows they can rely on us for accurate, unbiased, and thoughtful coverage of the AI world.

We’d love to hear about how you met your business partner.

I met Michael Mazzotta in early 2022 when he reached out to me about managing the social media marketing for his commercial real estate business, TenantReps. He found me by cold-calling potential candidates, and after some great conversations, I won his business. Over the next year, we worked closely together to elevate TenantReps’ social media presence, and through that experience, Michael got to see my dedication and passion for marketing and content creation.

When the idea for AiNews.com began to take shape, Michael knew I was the kind of person he could rely on to help bring his vision to life. He asked if I wanted to join him in launching a platform dedicated to AI news, and I jumped at the opportunity. It was a chance to be part of something that could truly transform lives by providing timely, reliable information about an industry that’s changing the world. And, as they say, the rest is history! Together, we’ve built AiNews.com into a trusted source for AI news, combining our strengths and passion for innovation to make an impact in the industry.

Contact Info:

• Website: https://www.ainews.com/
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• Facebook: https://www.facebook.com/ainewsdotcom
• Linkedin: https://www.linkedin.com/company/ainewscom
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• Youtube: https://www.youtube.com/@ainewsdotcom