Alright – so today we’ve got the honor of introducing you to Alicia Castells. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Alicia, thanks for joining us today. How has Covid changed your business model?
Covid had a great impact on all businesses, especially those that were open to the public, as was the case of my business, an Escape Room. However, in that crisis I spotted a chance and we were the first Escape Room in Spain to create a Streaming game. From that moment and in the following years, we have had the opportunity to design and produce games for various NGOs and libraries, highlighting our collaboration with the Regional Library of Murcia with games broadcast from their social networks with the participation of national celebrities such as Marvel cartoonist Salva Espín or humorist Jaime Caravaca and the educational game titled Mindhackers in which more than 250 schools in the region participated.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I have always been a bookworm and a movie buff, being my favorite genres adventure, mystery and science fiction, something that led me to try Escape Rooms. I immediately fell in love with the conept, but I realised that the first games mostly lacked a storyline. So when I decided to create my first Escape Room, it was clear to me that a key point would be the story, to create a more immersive experience in a way that the player would really feel like the protagonist. I am especially proud of how my business has grown, with several games and events created over the years, always getting very good feedback from the customers.
Any advice for growing your clientele? What’s been most effective for you?
For a business of this kind, I have found that the best way to get new customers is from existing customers, their reviews on social media and travel apps, as well as word of mouth. Not to mention that it is obviously necessary to offer a quality product.
Any advice for managing a team?
Making employees feel comfortable and happy with what they do is very important to me. That’s why I like to talk to them, listen to them and let them know that they are an important part of the business.
Contact Info:
- Website: https://mysterymotelmurcia.com
- Instagram: https://www.instagram.com/mystery_motel/?hl=es
- Facebook: https://www.facebook.com/mysterymotelmurcia/?locale=es_ES
- Linkedin: https://www.linkedin.com/in/alicia-castells-calabuig-1b04522a4/
- Youtube: https://www.youtube.com/@mysterymotelmurcia8553
Image Credits
Asunción Paterna Capilla