We were lucky to catch up with Alicia & Ben Glover recently and have shared our conversation below.
Hi Alicia & Ben, thanks for joining us today. The first dollar your business earns is always special and we’d love to hear how your brand made its first dollar of revenue.
We got our first clients from our launch party. We had about 30 plus clients attend our launch party. They were able to purchase our first line of clothing. We had our launch party on April 30th, we promoted our launch with a photoshoot and months before by providing secret photos to get our clients excited but without giving them too much information on what was going to be at the launch party. The launch was filled with support, nice decorations, videotaping, photography, food, drinks and good vibes.
Alicia & Ben, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Alicia and Ben are the founders and CEOs of DEMI & Co. We are currently in the process of rebranding to make our clothing line better than before. We launch April 30th 2022. We have been in business a about 6 months. We are also working on DEMI, INC. more information to come on that soon. What sets us apart from other brands are our quality and designs. All of our clothing is designed by both Alicia and Ben. We put thought into what our customers want. We are most proud of how we continue to grow. We come up with new ideas daily. We would like potential clients to know that our brand will only get bigger and better. We are also offering exclusive shopping & styling.
How’d you meet your business partner?
We have been together since our senior year in high school. We are now married and decided to open a business to create generational wealth for our children
What’s been the most effective strategy for growing your clientele?
Social media, the launch party, and word of mouth is what has helped us grow our clientele. Clients see how much we care about our brand and how we advertise.
Contact Info:
- Website: https://www.demiandcostore.com/
- Instagram: https://instagram.com/demi.andco?r=nametag
- Facebook: https://www.facebook.com/DEMIAndCo21/