We recently connected with Alicia Adelusi and have shared our conversation below.
Alicia , appreciate you joining us today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?
As CEO of Pamperin Myself, I’ve noticed a few significant trends in the body and bathworks industry. Here are some of the most important trends I believe are shaping the industry today: Natural and clean products: In recent years, there has been an increase in demand for clean and natural products, and this trend is expected to continue. Consumers are becoming more aware of the potentially harmful ingredients in traditional body and bath products, prompting them to seek out cleaner, more natural alternatives. Pamperin Myself has reacted to this trend by emphasizing natural ingredients and avoiding harsh chemicals in our products. Sustainability is another trend that is becoming more popular in the body and bathworks industry. Consumers want products that are good not only for their bodies but also for the environment. This has resulted in an increase in eco-friendly packaging and sustainable ingredient sourcing. Pamperin Myself is committed to reducing our environmental impact by using sustainable packaging and responsibly sourcing ingredients. Convenience: Finally, in the body and bathworks industry, convenience is a significant trend. Consumers want products that are simple to use and fit into their hectic schedules. As a result, multi-purpose products like shampoo and body wash have become more popular. Pamperin Myself understands the value of convenience and has created products that are simple to use and fit seamlessly into our customers’ daily routines.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Geekin was founded in 2016 with no clear direction; all I knew was that I wanted to work in the beauty industry. By 2019, I had begun a journey of self-discovery in which I learned to love myself for who I was and to simply be myself. It took a long time for me to overcome my crippling depression and anxiety. I wanted others to know the joys of loving themselves and being themselves without worrying about what other people thought. Pamperin Myself was born, a product made entirely of natural ingredients that helps you carve out time in your busy schedules for some alone time. We provide everything you need for a spa day in the comfort of your own home. As a contract manager, I work for the government. I studied health administration and am currently pursuing a master’s degree in clinical management. Before I started my business, I had a YouTube channel called Anime Uncovered, which was doing well, but I gradually shifted my focus to my business. I am most proud of my business, for sticking with it even when I doubted it, and for starting it in the first place.
What distinguishes me from others, I believe, is my understanding of the importance of mental health and my background in healthcare. All of these are the foundations of my company.
We offer everything you need to have a spa day from the comfort of your home. Our spa/ luxury boxes include 3 Bath Bombs
1 Milk Bath
3 sheet Face Mask
1 Body Butter
1 Sugar Scrub
2 Bath Salts
1 loofah
3 Shower Steamer
We aim to make you enjoy alone time, away from all your stress and worries. Our brand focuses on mental health and aiming for individuals to learn to love themselves.
Any insights you can share with us about how you built up your social media presence?
As the CEO of Pamperin Myself, I recognize the significance of establishing a strong social media presence. Social media can assist businesses in reaching a larger audience, increasing brand awareness, and engaging with customers. Here’s a quick rundown of how we built our social media presence, along with some pointers on how to do it yourself: We knew that social media would be an important part of our marketing strategy when we first launched Pamperin Myself. We began by establishing accounts on popular social media platforms such as Facebook, Instagram, and Twitter. We started by sharing high-quality images and content that were consistent with our brand’s values and mission. In addition, we interacted with our followers by responding to comments and messages and reposting user-generated content.
One tip for developing a strong social media presence is to keep your branding and messaging consistent across all platforms. This contributes to the development of a unified and recognizable brand. It’s also critical to post on a regular basis and at times when your target audience is most active. Finally, interact with your followers by responding to comments and messages and creating interactive content. Another suggestion is to work with influencers or other businesses in your industry. This can assist you in expanding your reach and developing relationships with other brands or individuals. Finally, be genuine and authentic in your social media presence. Inauthenticity is easily detected by consumers, and it can harm your brand’s reputation. You can build a loyal following on social media by staying true to your brand’s values and mission.
Can you talk to us about how your funded your business?
I started planning my business after watching a Youtube video on Side hustles and i cam up with Pamperin Myself. I planned everything for 3 months and once I got my income tax and school money I put everything towards purchasing product, advertising and such.
Contact Info:
- Website: Pamperinmyself.com
- Instagram: https://www.instagram.com/pamperinmyself/
- Facebook: Pamperin Myself
- Other: TikTok- pamperinmyself