We recently connected with Alice Everdeen and have shared our conversation below.

Alice, thanks for taking the time to share your stories with us today Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

Back in 2020, over a glass of wine, my boyfriend, Jay, and I realized we had never done traveling the way we wish we had. We were bored and unfulfilled in our jobs and wanted a change. Despite only being a couple months into our relationship, we decided to purchase a decommissioned school bus and turn it into the RV/ cabin on wheels of our dreams. We had no idea what we were in for. Lol.

Realizing that we would need to make money on the road, I made some freelancing profiles on Fiverr and other platforms in March of 2020 to try my hand at doing voiceovers. Not having a professional studio, my boyfriend and I lined a laundry basket with a mattress topper from Walmart, attached it to a wall, and put a dinky little USB microphone inside. Inside. Looking back, the sound quality was absolutely horrendous, but a girl’s got to do what a girls got to do! I had done a couple voiceoverd for previous companies I’d worked at, but never had any professional training. A couple days later I got my first order, and within 4 months I was matching my salary at my full-time job. Job. I couldn’t believe it! Quit my job as a content manager so I could focus solely on being a voice actor. My first year, I almost cleared six figures (nearly doubling my salary as a content manager) and it only went up from there. Fiverr changed my life and funded much of our build.

Back to the bus: we spent about 2 and 1/2 years converting it into our home. They were the most difficult couple of years of our lives. Because we were so new in our relationship, we were still getting to know each other while we sold everything to fund our dream and made critical decisions to build our home on wheels. Building a bus is not like building a home. The walls are not square. Everything in the bus vibrates and moves. And jamming on the brakes can cause everything to shatter in the middle of the hallway. It is a very different beast that requires much more thought and attention than we ever considered.

On top of the build process, we personally went through a natural disaster where we literally saved a neighbor’s life and lost a bunch of our build materials, said goodbye to our dog, Jay’s dad passed away, we separately worked through childhood issues that reared their heads, and much more. It was certainly a doozie.

But, we work through it! And in September of 2022, we hit the road. We’ve been traveling full time since then and it’s been worth all the blood, sweat, tears, and love that went into this build. It gives us a new freedom that we never knew existed and allows us to live the we never knew we wanted.

I’ve expanded my business into creating user generated content and courses. Jay picks up labor jobs as we travel. For example, one way we save money each month is by Jay working hours at a campground in exchange for a spot to stay.

You know those movies when people accomplish their dreams and they stand there and look around and cry? That happens to me like once a week, well just sitting on my bed. Life is damn good and we are so grateful and blessed that we have each other and did not give up on this dream. We wouldn’t have it any other way.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My voice actor, user generated content creator, and a professional speaker.

I provide conversational millennial voiceovers for companies globally. My list of clients include Southwest airlines, McDonald’s, Walgreens, Lenovo, IBM, and many more.

I offer similar user generated content. I create videos for companies so they can advertise their products and services. I typically create content that speak to women in their 30s and young moms.

I also speak to entrepreneurs about disruptive marketing ideas, following their dreams, finding work-life balance, and building their online reputation.

Can you share one of your favorite marketing or sales stories?

Working in the voiceover industry, it can be very difficult to find and reach new clients. Many people do not find success with Facebook ads and most companies who need voice over go through agencies so you can’t reach the decision makers directly. Rather than spending my time sending thousands of cold emails, I decided to work backwards and try to reach the largest audience I possibly could by doing the least amount of work possible. I call it lazy marketing. :)

I started with my website (this part was not lazy). I spent about 10 hours overhauling the entire website and writing dozens of blogs to position myself as an authority within my field. I watched countless videos on SEO and used AI to rewrite nearly every piece of content.

This did wonders for my position on Google search results but I was still missing one critical key: backlinks and people searching for me online.

That’s when I decided to do something different. I reached out to multiple national publications and I pitched my story. I offered them different angles for articles that were timely, especially in the early days of covid.

Luckily, I got a yes! CNBC offered to cover my story in an article. It brought in thousands of page views and lots of attention. They liked my story enough to do a video follow up to talk about my life on the road. Again, this brought in thousands of followers and national attention, which skyrocketed my website and put me on the first page of Google for the term “female voice over.” Having so much visibility, I also gained agency representation and landed on a few audition lists because people had seen my story and heard my work.

It was a huge success! I sold thousands of dollars worth of products and services and online courses , which teach people how to get into the voiceover industry. In the process, I learned so much about disruptive marketing and building your online reputation, which I now teach to business owners.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I’d like to rephrase this question a bit.

One of the most valuable tools that has gotten me to where I am today is ignorance. Yes, ignorance.

Going into most aspects of life, I never care if I fail or succeed. It’s all part of the process. My lack of knowledge is what made me so successful in voiceover and made me so successful at marketing. I had a child-like approach. I had no professional training telling me what not to do, I wasn’t scared to take a risk, I didn’t feel like I had to follow a set of standards or follow everyone else to be successful. I tried out things and if they worked, I kept doing them, no matter how “wrong” they were according to others in my field or even experts.

Contact Info:

• Website: Aliceeverdeen.com
• Instagram: Instagram.com/aliceeverdeenvo and instagram.com/lifestooshortbus
• Facebook: Facebook.com/aliceeverdeenvo

Image Credits
I have two sets of headshots, Yellow or green shirt- Riccardo Riccio. I forget the other photographers name because it was a couple of years ago :(