Alright – so today we’ve got the honor of introducing you to Alice Deluca. We think you’ll enjoy our conversation, we’ve shared it below.

Alice, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

I began my journey as a hairdresser with a pair of scissors and a dream in my heart. Growing up in a small town, Riccione, Italy, I started by cutting the hair of every doll that my beloved family bought for me. I was fascinated from a young age by the power to make a woman feel more beautiful and confident.

My mission was born from the belief that every person carries a unique beauty within them, and I could be the artist to discover and celebrate that beauty. I started attending training courses, working in local salons, and honing my skills day by day. The early challenges were often daunting, but my passion for my mission gave me the strength to overcome them.

Every client who sits in front of me is a blank canvas. Every haircut, color, or hairstyle is an opportunity to transform and let the unique beauty of that person shine. My mission is more than just a job; it’s an art that allows me to connect with people and make them feel extraordinary.

Today, after years of hard work (now 15 years), I continue to nurture my passion as a hairdresser here in Miami. My mission is to inspire confidence and self-expression through the beauty of hair. Every client is a story to tell and a beauty to celebrate, and I can’t wait to continue this incredible journey.

Alice, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

What I would like to express, as I am proud of it in my work, is…

1. **Expertise**: I take pride in my extensive experience as a hairdresser.
2. **Customization**: I create hair colorations tailored to each client, considering their personality, face shape, and colors.
3. **Trends**: I stay up-to-date with the latest trends in hairstyling.
4. **Hair Care**: I educate clients on how to maintain healthy hair.
5. **Welcoming Atmosphere**: I enjoy building a trusting and serene relationship with my clients.
6. **Social Responsibility**: I use high-quality products.
7. **Portfolio**: I showcase my work on Instagram “Alice.de.luca” to inform and inspire my clients about the latest trends.
8. **Mission**: My goal is to make every client feel extraordinary and confident.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

1. Perseverance is the key: I have learned that in my journey towards my dream, perseverance has been the key to success. Despite challenges and sacrifices, I have always believed in my vision.

2. Self-confidence is crucial: I have learned that self-confidence in oneself is crucial. Despite uncertainties, I have always maintained confidence in my talent and passion.

3. Hard work and dedication: This lesson has taught me that hard work and dedication are essential to achieve one’s goals. I have given up a lot, even living away from my family, but every effort is proving to be worthwhile.

4. Hope is a powerful engine: I have learned that hope is a powerful engine that has consistently driven me toward my dream. I have never lost hope, even in difficult times.

5. Appreciating the journey: This lesson has taught me the importance of appreciating the journey, not just the end result. Every step forward is a victory in itself.

6. Taking risks to realize dreams: I have learned that sometimes it is necessary to take risks and give up comfort to realize one’s dreams. My determination has pushed me to do so.

7. Sharing and inspiring: This lesson has shown me the importance of sharing my story to inspire others to pursue their dreams with strength and confidence.

8. Persisting despite failures: I have learned that failures are part of the journey, but it is important to persist despite them and learn from negative experiences.

How’d you build such a strong reputation within your market?

My reputation in the hairstyling industry has been built on several key factors. Firstly, my dedication to work and passion for creating hairstyles and colorings that have left my clients satisfied and confident in my services. Furthermore, I have invested time and energy in constantly updating my skills through courses and staying up-to-date with fashion trends, ensuring that my clients always receive high-quality and cutting-edge services. My attention to detail, active listening to clients’ needs, and the ability to create a comfortable experience have all contributed to building a loyal clientele and generating positive word-of-mouth. Lastly, I have shared my work through social media, helping to grow my visibility and reputation in the community. Overall, my reputation has been built on competence, passion, customer focus, and a constant commitment to delivering high-quality services.”

Contact Info:

• Instagram: https://instagram.com/alice.de.luca.hair

Image Credits
the photos are made by me no photographer has counterbuted Alice De Luca hairstylist