We caught up with the brilliant and insightful Alexis Jaworowski a few weeks ago and have shared our conversation below.

Alexis, looking forward to hearing all of your stories today. Was there an experience or lesson you learned at a previous job that’s benefited your career afterwards?

The most important lesson I learned in a job prior to real estate was that things will seldom go as planned.

One thing you should know about me is, I’m a planner. I like to know what is going to happen and be in control of my day. I’ve come to learn that, while it is great to plan and be prepared, most of the time you just have to go with the flow. I have a Bachelor’s degree in Hospitality with a focus on conference and event planning. While doing internships throughout college and shadowing professionals in the event industry, I learned the importance of going with the flow and having a contingency plan. I also learned how to think on my feet and find solutions to problems quickly. In the event planning industry, almost 100% of the time something unexpected happens that requires quick thinking and problem solving.

The same can be said about real estate. Rarely do you have a deal that doesn’t have at least one hiccup along the way. It really comes down to being able to find a solution in a timely manner before the hiccup becomes a problem.

Alexis, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My interest in real estate was sparked while I was in college at The University of Missouri (M-I-Z!). My junior and senior year, I worked as a Leasing Consultant in an apartment complex where most of our residents were also students. It was, at the time, the best job I had ever had and I loved it! I loved that every day was different, I loved going on campus and talking to students and giving them our “swag”, I loved planning the events we hosted monthly for our residents, I loved giving tours and showing our model unit to potential residents, and I loved getting to know our residents and befriending them.

I didn’t know anyone personally that was a real estate agent at the time so it was never really a thought that crossed my mind until one of my coworkers talked to me about how she wanted to be a commercial real estate agent. I thought it would be awesome to have a career that was similar to my favorite job in college.

After college, I got a corporate job that I hated. My coworker there that I became close with also disliked the position and brought up both of us getting our real estate licenses together. This was always just a dream we had until COVID-19 happened. I was laid off from that job, so in the new free time I suddenly had, I took an online real estate course, studied, found a mentor, and finally got my license! I am so grateful for the opportunity I had.

I’ve never loved a job more than real estate. I feel like this is my true passion and what I am meant to do. I think my passion and hunger to help others shows through to my clients. I want my clients to know that I take my duty to represent them and their interests very seriously, and that I genuinely care about helping them achieve their goal of homeownership or selling their home for top dollar.

What’s worked well for you in terms of a source for new clients?

The best source of new clients for me is social media and referrals. I utilize social media as much as I can because that is the best way for me to stay top of mind. I actually receive a lot of compliments on my social media and how active I am – which leads me to believe that people do remember I am a Realtor and that they look to me for real estate information. Another source of new clients for me is referrals. The biggest compliment you can give a Realtor is a referral!

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I like to follow up with my clients every so often to see how they’re doing in their new home. I like to befriend my clients so I will invite them to lunch or coffee and talk about things other than real estate. It is so important to be authentic and build genuine relationships with people! Think about what you talk to your friends about. Don’t you ask or get asked, “How’s work going?” when catching up with someone? I like for talk about real estate to come up naturally. If I feel like I have to force conversation or like I am coming off too “sales-y,” I feel inauthentic and I think most people can pick up on that. The most important thing is to be a friend.

Contact Info:

• Instagram: @BuyersAgentAlexis
• Facebook: www.facebook.com/BuyersAgentAlexis
• Yelp: www.yelp.com/biz/alexis-jaworowski-keller-williams-st-louis

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