We’re excited to introduce you to the always interesting and insightful Alexis Boyett. We hope you’ll enjoy our conversation with Alexis below.

Alright, Alexis thanks for taking the time to share your stories and insights with us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

One of the biggest ways my brand diverges from the industry standard is by embracing the idea that there’s no one-size-fits-all approach to business. In a world where many business coaching programs are built on rigid formulas and “proven systems,” I focus on helping entrepreneurs discover their unique Entrepreneur Archetype—because I believe the key to building a successful business lies in understanding and leveraging what makes you different.

Most business advice asks entrepreneurs to follow step-by-step strategies that worked for someone else. I’ve been down that road—investing in expensive courses, reading countless books, and trying to fit into systems that never really aligned with my personality. That’s when I realized that the problem wasn’t me—it was that these methods weren’t built for my entrepreneurial type.

This realization led me to create a completely different approach: instead of forcing entrepreneurs into predefined structures, I help them figure out their archetype—whether they’re a Creator, a Visionary, a Strategist, or something else entirely—and build a business that feels aligned with their natural strengths.

One story that really illustrates this is when I worked with a client who had been following a popular business model that everyone around her swore by. She was overwhelmed, exhausted, and questioning whether entrepreneurship was even right for her. When we explored her archetype, it became clear she was a Connector, someone who thrives on relationships and authentic communication, not on rigid systems or aggressive marketing tactics. Together, we crafted a strategy that played to her strengths—focusing on building a community, networking, and growing her business in a way that felt natural and joyful to her. The transformation was incredible; not only did her business flourish, but she also rediscovered her passion for entrepreneurship.

Why does this difference matter? Because when entrepreneurs work against their natural tendencies, they end up feeling burnt out, stuck, and unfulfilled. By building a business that’s aligned with who they truly are, they can grow more sustainably, enjoy the process, and achieve success on their own terms.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Alexis, and I’ve spent the last 14 years as an entrepreneur, but my journey has been anything but traditional. I started out in the world of children’s party entertainment, running a nationwide business that focused on bringing joy to families through character experiences. But like many, COVID changed everything, and I decided to pivot my focus. What I realized is that my true passion lies in helping other entrepreneurs find their joy and build businesses that align with who they are at their core.

I transitioned into business coaching, working with entrepreneurs around the globe, but something still felt off. I kept seeing the same problem—entrepreneurs, myself included, were being told to follow cookie-cutter formulas to succeed. But the truth is, that success looks different for everyone. That’s why I created my Business Therapy approach, which focuses on understanding your unique Entrepreneur Archetype.

My work now revolves around helping entrepreneurs identify what makes them unique—whether they’re Creators, Visionaries, Connectors, or one of the other archetypes I’ve developed—and then building a business that aligns with their strengths. I offer business coaching, UGC content creation, and digital products, like my upcoming workbook, which is all about finding your entrepreneurial type and using it to build a business that feels aligned and fulfilling.

What Problems Do I Solve?
I help entrepreneurs who feel disconnected from their business or burnt out from following someone else’s path. My approach helps them stop trying to force a business model that doesn’t fit and instead create success on their terms. By identifying their Entrepreneur Archetype, my clients find clarity, renewed energy, and practical strategies that play to their strengths—whether that’s creating new ideas, building deep customer relationships, or optimizing systems.

What Sets Me Apart?
What truly sets me apart is my focus on individuality and creativity. I’m not just about strategies and numbers (though those are important). My brand is built on the belief that your business should be a reflection of who you are at your core, and that success comes from aligning your work with your unique genius. I also incorporate fun, creativity, and even a bit of whimsy—using cute, symbolic monsters to represent the different Entrepreneur Archetypes. This approach allows entrepreneurs to stop stressing about doing business the “right” way and instead focus on building something that feels good to them.

What I’m Most Proud Of
I’m most proud of the transformation I’ve seen in my clients. Watching someone go from feeling frustrated and stuck to being energized and excited about their business again is the reason I do what I do. I’m also proud of the fact that I’ve built a life and business that allow me to live freely, traveling the world and connecting with incredible entrepreneurs, all while helping others create the same sense of freedom and fulfillment.

What I Want You to Know About Me and My Brand
I want potential clients and followers to know that my approach is all about creating success on your terms. Whether you’re just starting out or you’ve been in business for years, it’s never too late to realign your business with what feels right to you. I’m here to guide you through that process—to help you understand your archetype, tap into your strengths, and build a business that not only makes money but brings joy. Because at the end of the day, your business should feel like your version of success, not someone else’s.

Can you tell us about a time you’ve had to pivot?

Absolutely! One of the most significant pivots I’ve experienced in my business journey came in 2020, during the onset of the COVID-19 pandemic.

At the time, I was running a nationwide children’s party entertainment company that brought joy to families by offering character entertainment for birthdays and events. We had a thriving business, built on in-person experiences, and everything seemed to be going well. But when COVID hit, everything came to a halt. With lockdowns in place and social gatherings canceled indefinitely, our entire business model—based on physical interactions—collapsed almost overnight.

For a while, I was lost. I had spent years building that company, pouring my heart into creating magical experiences for kids and families. Suddenly, I was faced with the reality that it couldn’t continue in the way it had before. I had to make a choice: hold on to the business I knew, or pivot into something new.

That’s when I decided to close the company and shift my focus to something that had always been close to my heart—helping other entrepreneurs. I had been coaching business owners on the side for years, but now I saw an opportunity to take what I had learned through my own experiences and guide others through their business challenges.

The pivot led me to launch my business coaching and Business Therapy approach, where I focus on helping entrepreneurs find their path, their strengths, and build businesses that feel aligned with who they are. I created this new venture out of the ashes of my previous one, using the lessons I learned along the way. That’s also where the idea of Entrepreneur Archetypes came from—recognizing that each entrepreneur is different and that there’s no one-size-fits-all approach to success.

The pivot was scary, and it came with challenges, but it was also the best decision I could have made. It allowed me to align with my true passion—helping other business owners avoid burnout, rediscover their joy, and build businesses that work for them, not against them.

This shift changed everything for me, and I’m proud of how I’ve been able to turn a difficult situation into an opportunity to grow, both personally and professionally.

Can you talk to us about your experience with selling businesses?

Yes, I’ve had the experience of selling multiple businesses, and there are valuable lessons I’ve learned along the way that I think would be incredibly useful for entrepreneurs who aspire to sell their businesses one day.

One of the businesses I sold was my nationwide children’s party entertainment company. It was a company that provided character performers for children’s birthday parties and events, and we had successfully scaled it to operate in multiple states. After several years of growing the business, I decided to sell, and the process taught me several critical lessons:

1. Build Systems and Processes Early On
If you’re thinking of selling your business one day, the most important thing to do early is to build clear systems and processes. When buyers look at a business, they want something that can run smoothly without the original owner. Having well-documented procedures, an organized backend, and a business that doesn’t rely solely on you makes your business far more attractive to potential buyers. It also adds to the value because buyers aren’t just buying your brand—they’re buying your operational system.

2. Prepare Your Financials
One of the biggest factors in selling a business is the financial picture. Make sure you keep clean and accurate records, and always know your numbers. Potential buyers will scrutinize your books, so it’s crucial to have detailed profit-and-loss statements, balance sheets, and cash flow reports that are well-organized and easily accessible.

I learned that having years of financial transparency made the sale process much smoother and allowed me to sell the business for a higher price than if the financials had been unclear.

3. Understand the Value Beyond Money
When it comes to selling a business, it’s not always just about the financial offer. The buyer’s ability to grow and take care of your business can also matter. For me, I cared about the future of the company I built and wanted it to thrive under new ownership. I had discussions with potential buyers to ensure they aligned with the values and vision I had for the business, especially since it was focused on creating joy for children and families.

This brings up a key point for entrepreneurs: when selling, make sure the buyer is a good fit for your business in terms of culture, values, and long-term goals, especially if those factors matter to you.

4. Get the Right Help
Selling a business is a big undertaking, and you’ll want a team of professionals on your side—whether that’s a business broker, lawyer, or accountant. They will help you navigate the complex legal and financial aspects of the sale. It’s worth the investment to have experts who can ensure you’re getting the best deal and protecting your interests throughout the process.

5. Know When to Let Go
One of the most difficult lessons I learned was knowing when to let go emotionally. For many of us, our businesses are our babies, and it’s tough to hand over something you’ve built from the ground up. However, I realized that letting go at the right time allowed me to focus on new ventures that aligned more with my evolving passions and goals. It also allowed the business to grow in ways I might not have been able to while juggling multiple priorities.

Final Thoughts:
If you’re thinking about selling your business someday, I’d recommend starting to plan for that well in advance. Think of your business like an asset—one that should be as valuable and independent of you as possible. Build it in a way that allows for scalability, track its financial health closely, and don’t be afraid to bring in the right people to guide you through the sale process.

Selling a business can be an incredibly rewarding experience, especially if you’ve built it to succeed without you. If you approach it with a clear strategy and a focus on building value beyond just revenue, you’ll be in a strong position when the time comes.

Contact Info:

• Website: https://www.alexisboyett.com/
• Instagram: https://www.instagram.com/alexis.boyett
• Linkedin: https://www.linkedin.com/in/alexis-boyett-594349145
• Twitter: https://x.com/alexisboyett
• Other: https://open.spotify.com/show/2IdCq3KBiFqqn9PwEHrGCz?si=c19c1c70664a4292