We’re excited to introduce you to the always interesting and insightful Alexandria Taylor. We hope you’ll enjoy our conversation with Alexandria below.

Alexandria, thanks for joining us, excited to have you contributing your stories and insights. So, folks often look at a successful business and think it became a success overnight – but that often obscures all the nitty, gritty details of everything that went into the growth phase of your business. We’d love to hear about your scaling story and how you scaled up?

I grew a real passion for choreography my last year of college. That also happened to have been the year the world stopped due to Covid-19. I left school right at the very end of my senior year and missed out on huge opportunities to showcase a roster of dance pieces that I choreographer for my dance team. I was inspired by the tiktok dance challenges to start recording myself doing my dances and post them on Instagram. I began posting weekly and as I got better at choreographing and freestyling, I was able to post more often. I started in April of 2020 and got my first booking in February 2021. I was super excited simply because someone thought I was talented enough to be included in their project. The more projects I did and was able to showcase, the more attention I started to get.

The main thing wasn’t just being consistent with content, but being sure that I was bettering myself with classes and solo rehearsals. Those moments that weren’t being recorded for social media were important because being great is more important than people knowing I’m great, That’s the passion. I took the steps to better my content like buying equipment, working on my editing, and I found myself doing up to 10 takes even for a 30 second video because I wanted it to look as polished as possible.

The hard parts were times that people/artist would reach out and they weren’t looking to be serious. They weren’t prepared to pay which used to be a really small amount, they didn’t know what they wanted and toyed with me when it came to scheduling. That stuff is always difficult because I take dance so seriously. When I finally made the decision to move to Atlanta, I knew there could be no more games. I was going to get these opportunities no matter what.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am a dancer, choreographer, but I also teach children and adults. I have even used my skills to do movement coaching for artist. I grew a passion for dancing as a little girl in church and for the past 25 years, I have done so many different things to discover just where I can fit myself into that. When i discovered that I could take a song and create a piece to it, it felt almost like a super power. I love to choreograph for artists music videos and performances. It’s one of the biggest compliments you can give their music. I bring all my creativity to the table. I’m sure to take my time and I take all ideas and influences that the artist may have to be sure to give them exactly what they’re looking for.

I teach young students at a studio and offer private sessions for all ages and levels. I love the private sessions because I love to build relationships with people and create lessons catered to their personal dance needs.

I also perform. I do shows, concept and music videos, as well as create Instagram dances to promote artists music. I love to shoot and do shows and of course work with other dancers. Those moments on stage or in front of a camera are so rewarding. I feel in my element and I just add a different energy to the set.

Any advice for growing your clientele? What’s been most effective for you?

Researching different avenues to post about who you are has been so helpful. All of my content and my main marketing is through Instagram but I have profiles on different sites where people can find dance instructors, choreographers, performers, etc. You have to have different avenues to market yourself because not all customers are active on one specific site. The more you have your name out, the more you’ll get noticed

What do you find most rewarding about being a creative?

No one can do what I can. Other people may be able to dance better, choreograph better, but nobody has my personal style. Every artist has their own “weird” and its a superpower. Being an artistic person and being bold enough to choose it as a career makes you feel crazy at times but all the success feels 100x better. What’s also rewarding is being able to teach and share your gifts with others. I love passing my skills along

Contact Info:

• Instagram: https://www.instagram.com/_alexandriatay/
• Youtube: https://www.youtube.com/channel/UCqSLoRwIqUcTYYM4mYY4EIQ