We caught up with the brilliant and insightful Alexandria Schnepf a few weeks ago and have shared our conversation below.

Alright, Alexandria thanks for taking the time to share your stories and insights with us today. Let’s start with what makes profitability in your industry a challenge – what would you say is the biggest challenge?

In examining the profitability challenges within the industry, it’s crucial to recognize the transformative role of AI, automation, and advanced tools in reshaping traditional business landscapes. However, it’s not uncommon for individuals to harbor concerns about being replaced by these technologies, fearing a diminishing human touch. The key lies in understanding that these advancements are not meant to replace humans but rather to enhance their capabilities and contribute to a more robust and efficient business ecosystem.

1. Automation and Marketing Efficiency:

While automation streamlines marketing processes, it is vital to emphasize that the human touch is irreplaceable in understanding and responding to nuanced customer needs. Automated systems can handle repetitive tasks, allowing human marketers to focus on creativity, strategy, and building authentic connections.
2. AI-driven Personalization:

AI excels in delivering personalized customer experiences, but it lacks the emotional intelligence and empathy inherent in human interactions. Combining AI-driven insights with human intuition ensures a holistic approach to customer engagement, fostering stronger relationships.
3. Collaborative Approach to Challenges:

Addressing profitability challenges requires a collaborative approach, where AI assists in data analysis, forecasting, and streamlining processes. However, the human element is indispensable in interpreting results, making strategic decisions, and navigating complex business scenarios.
4. Strengthening Human Capabilities:

Rather than fearing job displacement, individuals can embrace ongoing training and upskilling initiatives. Businesses can invest in reskilling programs to empower their workforce, ensuring that employees are well-equipped to collaborate effectively with AI and automation.
5. Success Stories of Integration:

Highlighting success stories where businesses have seamlessly integrated AI while preserving the human touch can serve as inspiration. Whether in healthcare, customer service, or creative industries, these examples demonstrate the synergy between technology and human expertise.
In essence, the biggest challenge to profitability is not just about overcoming external factors but also about navigating the evolving relationship between humans and technology. By embracing advancements in AI and automation as tools to augment human capabilities, businesses can forge a path towards increased efficiency, innovation, and, importantly, a strengthened human touch in their operations. It’s not a question of replacement but rather a strategic integration that propels businesses towards sustainable success.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hello! I’m Alexandria Schnepf, and my journey in the professional world started with a part-time role at an art store. Unsure of my career path initially, I discovered a profound attraction to the art of design, particularly in the realm of cars. Over the years, I’ve cultivated a diverse career, developing online digital platforms for high-end luxury dealerships and working across industries such as financial services, manufacturing, and logistics. What consistently ties everything together for me is the intrinsic connection to the art of design.

In my current role, I specialize in working with professionals in the motorsport sector, spanning both boats and cars. Surprisingly, even outside motorsport, my company can assist successful professionals whose ideals align with our unique approach. My love for art has been a constant throughout my journey, and in 2021, I ventured into selling my paintings, showcasing them in galleries and online platforms.

I address the critical challenge of branding and brand management across digital platforms for my clients. In today’s evolving landscape where word of mouth has transformed, managing and cultivating reviews has become paramount. My focus is on empowering clients to have their own voice while ensuring their success in the digital sphere.

What sets me apart is my distinct approach to marketing consulting. I craft a personalized 3-month path for clients, equipping them with the tools to navigate independently. My clients often find success on their own, returning for new or ongoing projects. I take pride in fostering an environment where clients can thrive autonomously.

For potential clients, followers, and fans, I want them to know that my brand is not just about solving immediate problems; it’s about empowering individuals and businesses for sustained success. I bring a blend of artistic passion, strategic marketing, and a commitment to individual growth. My work is a reflection of a unique and specific approach that sets clients up for long-term success, allowing them to soar independently in their endeavors. I’m excited about the journey ahead and the opportunity to collaborate with those who share a passion for design, innovation, and digital excellence.

Can you talk to us about how your side-hustle turned into something more.

Absolutely, my side hustle evolved into my main career, and the journey has been both challenging and rewarding. It all began as I found myself deeply immersed in work for manufacturers and local brands, where the passion I poured into each project didn’t go unnoticed by their customers. Despite the classic story of being underpaid and overworked, I couldn’t bring myself to stop—I loved the work so much that I would have done it for free.

The turning point came when others recognized the value I brought to events and marketing projects. This led to the inception of my side gig, fueled by the existing reputation I had built. It was born out of a desire to channel my passion into projects that resonated with me. Starting as a freelancer while working full-time after graduating in 2012, I initially earned around an extra $1000 a month.

However, a pivotal shift occurred when I realized that clients were investing in my unique value and expertise, not just the brands I was associated with. This change in mindset marked a significant milestone. In 2020, I experienced my highest-earning revenue year ever. The realization that my skills and passion held intrinsic value allowed me to position myself differently in the market.

Key Milestones:

Establishing a Reputation: Building a strong reputation within the industry was a crucial foundation. Clients recognized the passion and dedication I brought to each project, setting the stage for future opportunities.

Transition to Full-time Entrepreneurship: As demand for my services grew, I made the decision to transition into full-time entrepreneurship. This move allowed me to focus entirely on my passion and expand the scope of my projects.

Mindset Shift: Understanding that clients were investing in my skills and not just the brands I worked with was a game-changer. This realization empowered me to elevate my pricing and maximize my earning potential.

Networking and Word of Mouth: Positive feedback from satisfied clients led to organic growth through word of mouth. Networking played a crucial role in expanding my client base as others sought to have me on their teams.

Highest Revenue Year in 2020: The culmination of these efforts resulted in my highest-earning revenue year in 2020. It was a testament to the impact of passion, strategic thinking, and a shift in mindset toward recognizing my own value.

The journey from a side hustle to a thriving career involved overcoming challenges, learning from experiences, and continually adapting to the evolving landscape of the industry. Today, I am proud to have turned my passion into a successful and fulfilling career, where I continue to contribute my unique approach to marketing and brand management.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Building my reputation within the market was a result of a combination of factors that highlighted my commitment to excellence and client satisfaction. Here are key elements that contributed to shaping my reputation:

Honesty:

Transparency and honesty have been foundational to my approach. Clients appreciate straightforward communication and a genuine commitment to delivering results. This honesty has fostered trust and long-term relationships.
Interest and Passion:

My genuine interest and passion for the work I do have been evident in every project. Clients can sense when someone is genuinely invested, and this passion translates into a higher level of dedication, creativity, and overall enthusiasm for achieving exceptional outcomes.
Poise:

Maintaining poise under pressure and in challenging situations has been crucial. Remaining calm and composed, even in the face of tight deadlines or unexpected challenges, has earned the trust of clients who rely on my ability to navigate complexities with grace.
Willingness to Get the Job Done:

A strong work ethic and a willingness to go the extra mile have set me apart. Whether it’s putting in extra hours to meet a deadline or taking on additional responsibilities, I’ve demonstrated a steadfast commitment to getting the job done efficiently and effectively.
Consistent Results:

Consistently delivering positive results has been a cornerstone of my reputation. Clients appreciate reliability, and by consistently exceeding expectations, I’ve established a track record that speaks for itself.
Client-Centric Approach:

Placing the client at the center of every decision and solution has been pivotal. Understanding their unique needs, actively listening to their concerns, and tailoring my services to meet their objectives have been key in building strong client relationships.
Continuous Improvement:

Recognizing that the industry is dynamic, I’ve embraced a mindset of continuous improvement. Staying updated on industry trends, technology, and methodologies ensures that my clients receive cutting-edge solutions that keep them ahead of the curve.
In essence, my reputation has been shaped by a commitment to honesty, a genuine passion for the work, a poised and composed demeanor, an unwavering willingness to go the extra mile, and consistent delivery of exceptional results. It’s a combination of these qualities that has not only earned the trust and respect of clients but has also positioned me as a trusted professional within the market.

Contact Info:

• Website: www.alexandriasmarketing.com
• Instagram: https://www.instagram.com/alexandriasmarketing
• Facebook: https://www.facebook.com/alexandriasmarketing/
• Linkedin: https://www.linkedin.com/company/alexandriasmarketing/