We recently connected with Alexandria Hampton-Hollis and have shared our conversation below.

Hi Alexandria , thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?

Indigo was something that was planted in my heart at a young age. I have vivid memories of doing things like going to my room to make an assortment of crafts and then setting up a “pop-up shop” in the living room where my unsuspecting parents were at. They encouraged me by buying my creations with pocket change, and I think experiences like that definitely left an impact on me. As I grew older, around age 12, I started finding an interest in things related to the occult and around the age of 16, I began to learn about things such as crystals, energy, and the more metaphysical side of spirituality. I knew early on that I wanted to have a business built upon these themes. I went through a few years of trail and error, thinking I was going to embark on that journey and then realizing the timing wasn’t quite right. It wasn’t until I was 22, a waitress, and wanting to do something I found fulfilling with my career that the idea reammerged and this time, I was ready. Over the past four years, I’ve watched my business grow and myself grow along with it. Near the end of 2021, I began envisioning hosting events that echoed the kind of business I was creating in my hometown which birthed the Flower Child Market, Mystic Maker’s Market, and the Gaia Rising Mini Market. Then, the search for me to find a community I could feel comfortable in inspired me to bring together the Dickson County Witches Meetup.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

For me, Indigo is a love child of all things witchy and the desire for me to incorporate my cottage into my business by sourcing as many herbs, flowers, and native plants from my land into my products. My main creations are my handmade beeswax and coconut oil spell candles, often topped with an assortment of crystals, herbs/flowers, and wax decor for different intentions. From there I have added handmade incense sticks, simmer pots, ritual oils, intention perfumes, rolled herbs for smoke cleansing, and herbal prerolls. I also carry things such as crystals, tarot/oracle decks, and spiritual books.

In addition to my products, I also oversee the Dickson County Witches Facebook group and community in my hometown, where I have meetups and other social gatherings for people who, like me, might have struggled to fit in and find their people.

And in addition to that community, I decided to host witchy vendor markets to further give people a place where they can come be themselves, support other alternative makers, and enjoy a day of good vibes. This birthed the Flower Child and Mystic Maker’s Market in Downtown Dickson, Tennessee, and the Gaia Rising Mini Market at The Land in Kingston Springs, Tennessee.

I often go under the catchphrase, “Supplies and Decor for the Modern Witch” because, for me, it was important to bring a kind of witchy business to my hometown that I knew it had never seen, and that is one that incorporates traditional witchcraft elements while embracing a new way of creating ritual tools and supplies.

What do you think helped you build your reputation within your market?

I was never really one to shy away from who I am and as I’ve gotten older, I’ve found myself even more confident in the things that have always made me different and stick out in the crowd. I firmly believe my willingness to put myself out there and be loud about being a witch in my hometown, where that had never really been done, helped further the reputation of my business by making it more well known to others. I also think my desire to find a community I could relate to and deciding to build that for myself and others was also extremely beneficial because it gave me a wonderful opportunity to not only get to know others in my hometown who I shared some common ground with, but also inspired me to go even further by creating my vendor events to add to the list of things I could provide for that community.

We’d love to hear a story of resilience from your journey.

It wasn’t always easy getting to where I am in my business now. In fact, the first couple of years of trying to find my footing were some of the hardest. I quit my day job and immediately jumped head first into being a small business owner with no real idea of what I was doing, which at times was incredibly stressful. I’ve also always felt like the growth of my business has very much been aligned with the growth of myself, so there were many times where I dealt with things in business such as jealous competitors and smear campaigns that forced me to learn to think even further outside of the box in terms of what I could do for myself that no one else could try to have control over. A lot of those experiences taught me to step out of any lingering victim mentality I had and take my fate into my own hands by creating my own opportunities instead of depending on opportunities from others. That has been one of the best things I’ve ever done for my business and myself.

Contact Info:

• Website: www.indigotn.com
• Instagram: https://instagram.com/indigotennessee?igshid=YmMyMTA2M2Y=
• Facebook: https://www.facebook.com/Indigotnn?mibextid=LQQJ4d