We caught up with the brilliant and insightful Alexandra Schmidt a few weeks ago and have shared our conversation below.

Alexandra, appreciate you joining us today. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

A huge trend we are seeing in our industry right now are themed, and luxury balloon designs. The demand for high-end, themed decor for weddings, baby showers, and milestone celebrations has grown, often incorporating balloons with florals and backdrops. I love it though because it gives you more room for creativity and luxury balloon styling allows for high-profit margins and niche branding opportunities.

Alexandra, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hi guys!
In 2023, I started this business as a way to channel my creativity and share the joy of beautifully crafted decorations. As someone who finds peace and expression through crafting, working with balloons has been an incredible way to bring happiness to people and help them celebrate life’s most special moments. My passion for decorating and party planning became even more meaningful after having my daughters. From their first birthdays to christenings and beyond, I’ve loved creating magical events for them, and I’m thrilled to do the same for my clients. We specialize in creating stunning balloon decor, including organic and traditional balloon garlands, balloon towers, helium bouquets, and more. We also offer backdrop rentals such as walls of any sizes, floral, grass and other fun options! We really pride ourselves on delivering top-notch service and high-quality balloons, all while being efficient and affordable.

What am I most proud of?
I am most proud of how much my business has grown, from building it from the ground up to expanding my client base and improving my skills over time. Bringing joy to clients through my balloon decor and receiving heartfelt feedback makes all the hard work worth it. I take pride in my creativity, always pushing to develop unique styles, master new techniques, and stay ahead of industry trends. Overcoming challenges, whether it’s competition, supply chain issues, or adapting to change, has made me stronger. I value the relationships I’ve built with event planners, vendors, and fellow decorators, as well as my commitment to sustainability and responsible practices. Every milestone, big or small, is a testament to my passion and dedication to this business.

How did you build your audience on social media?

Growing your social media presence is essential for building brand awareness, attracting new clients, and establishing credibility in the balloon decor industry. Honestly it takes a lot of work, but by consistently sharing high-quality photos and videos, engaging with your audience, and leveraging trending content like IG reels that’s how I built my audience. Also, posting on local Facebook groups has done wonders for my business. For those just starting to build their presence on social media—it’s about creating a community, building trust, and turning followers into loyal clients who choose your services for their special events so just stay consistent with posting and you will start seeing results.

What do you think helped you build your reputation within your market?

I’ve built a strong reputation by delivering high-quality, creative balloon designs while maintaining reliability and excellent communication. All of my clients I treat like family, or as if I was decorating for someone close to me. It is so important to build that genuine relationship because people don’t want to just spendn their hard earned money with anyone. Being punctual and ensuring a seamless experience for my clients is a top priority. I truly connect with my customers, making the process enjoyable and stress-free while bringing their vision to life.

Contact Info:

• Website: https://www.blownawaydecor.com
• Instagram: https://www.instagram.com/blownawaydecor_?igsh=ZmJrdjFhbjF5c3di&utm_source=qr
• Facebook: https://www.facebook.com/share/1JuCURZiSy/?mibextid=wwXIfr

Image Credits

Anthony Cracha- Wanderlens Co