We were lucky to catch up with Alexandra Sardi recently and have shared our conversation below.

Alexandra, thanks for joining us, excited to have you contributing your stories and insights. Can you tell us about a time where you or your team really helped a customer get an amazing result?

As a brand and website designer, you get a bunch of unique businesses from health and wellness coach to an online boutique store. One customer success story that stands out to me is a mom-founded company, Leche. Leche modernizes breast milk by turning mom’s liquid gold into a shelf-stable powder. It is a freeze-drying service for any mother who is breastfeeding or plans to breastfeed.

The client came to me in the beginning stages of their business – starting from ZERO. We worked on their brand strategy, focused on demographics, target audience, and their mission to then bring their vision to life with colors, typography, logos, patterns, social media templates, website and my all time favorite – packaging design.

This project was so meaningful to me as a designer because it took me out of my comfort zone. I designed 10+ packaging boxes, milk bags, pouches, tape, sachets, and labels for them and I couldn’t have done it without their support. I’m a digital designer and this has allowed me to expand my knowledge in the print world in ways that I can’t explain. It’s a project that i’m proud of. It shows that as a designer, you’ll never stop learning and growing.

Leche has raving reviews and is thriving now with over 3,000+ followers on social media. When they launched their product, it sold out in just 5 days!

“Alex is so creative and a pleasure to work with. She took our idea and elevated it beyond our wildest dreams! The Itsmyleche project and others that Alex has supported us on have been well received, professional and super creative. I highly recommend her!”

🔗 Check out the work here: https://www.alexandrasardi.com/blog/leche

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hi! My name is Alex 🤎 I’m a brand and website designer from Miami, FL. It all started when I left my 9-5 agency life to start my own freelancing business in 2017. In 2018 I moved to sunny San Diego, CA with my twin sister and that’s when I started to bloom in my career. Immersing myself in the local creative community connected me with like-minded small business owners and opened my eyes to my true passion like never before. From that moment, I knew what I wanted to do – help small, creative business owners design the brand and website of their dreams and thrive in their businesses through strategy, research, and creativity.

Life has taken me on some pretty amazing adventures since those San Diego days. I’ve settled back in my hometown of Miami, partnered with renowned design agencies, and helped dozens of entrepreneurs grow their brands with beautiful designs and glowing websites. I work closely with my clients to define their business aesthetic and bring it to life through custom-crafted designs. I’m not only interested in their products or services, but I like to take the time to truly understand the ins and outs of my client’s business. This allows me to thoughtfully develop their brand from the ground up for an authentic design that’s tailored just for them.

So whether you are a start-up company, non-profit, fashion blogger, or e-commerce business, I’ve got the tools to turn your vision into a reality. Ready to unleash the true potential of your brand and website? If so, you’ve come to the right place – and I’m so happy you’re here.

How do you keep in touch with clients and foster brand loyalty?

INTENTIONAL → EFFICIENT → HONEST → CREATIVE

When it comes to crafting designs for my clients, collaboration is everything. There’s nothing I love more than getting to know them as a person, their business, and goals so I can create intentional designs that take their business to the next level. I’m 100% in my client’s corner to make their vision become a reality.

One of the first things I like to include in my welcome kit when onboarding a client is giving them a giftcard to Starbucks. I want them to feel welcomed, comfortable and like we’re two pals sitting sipping our coffee and tea talking and brainstorming together on their dream project. That’s where the magic happens. Like two BFFs bouncing ideas with each other. It’s a collaboration.

And I don’t want that friendship to end after a project has finished. We follow each other on social media, I become their number one fan and cheer them on online. And the ones that I really connect with always come back. That’s the best feeling. When a client comes back for more design work or updates on their website!

They trust me to create and it’s a beautiful rewarding feeling!

What’s been the most effective strategy for growing your clientele?

I’m on social media – Instagram, Facebook, Pinterest and LinkedIn but one of the most effective strategy for growing my clientele is word of mouth. Whether they hear me from a family member, friend, past client, or even see my name at the footer of a website I designed – most of my inquiries are tied to someone I’ve worked with in the past.

Contact Info:

• Website: https://www.alexandrasardi.com/
• Instagram: https://www.instagram.com/alexsardi.studio/
• Facebook: https://www.facebook.com/AlexandraSardiDesign
• Linkedin: https://www.linkedin.com/in/alex-sardi/
• Other: https://www.pinterest.com/alexandrasardi/