We caught up with the brilliant and insightful Alexandra Bendayan a few weeks ago and have shared our conversation below.

Alexandra, looking forward to hearing all of your stories today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

The hardest part, in my opinion, is creating your vision to life. I’ve always been a very creative person and that’s both a gift and a curse. When you imagine wonderful & different ideas in your head, it’s frustrating when you’re trying to figure out where to start. For The Picnic Haven, I wanted to offer beautiful picnics to Miami that just screamed: “unique.” There’s a lot of event decorators since Miami is the party capital, but I believed I could offer a more elevated experience. It’s not just buying the decorations and furniture but actually finding your “signature look.” Clients will always want consistency and quality. With my picnics, I was able to just pour my entire creativity into the execution and create some picnic magic. My goal was and still is to offer Miami with a unique experience that escapes the ordinary.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I started The Picnic Haven on November 11, 2020. So very much in the heat of the pandemic. A lot of great ideas are born out of difficult situations. I started The Picnic Haven initially as a hobby to create tablescapes and quench my creative thirst. Ultimately, word spread on Instagram and my previous clients began to recommend me so it just exploded. I was one of the first picnic businesses in Miami. Today, there’s probably more than 50. It’s great that other entrepreneurs are getting to provide picnic experiences with a different twist. It’s important to always stay authentic to your brand as that’s what sets you apart.

Where do you think you get most of your clients from?

100% it’s Instagram. Websites used to be the main source for businesses to gain new clientele. However, with the new generation and their reliance on social media it’s a huge platform. I’ve been able to connect with people from Peru, France, New York, and even Australia, all because of Instagram’s algorithm. My next goal is to use more of our TikTok account and post more videos on there.

How’d you build such a strong reputation within your market?

One of the main things that I see in many Miami businesses (restaurants, stores, management) is bad customer service. I was fortunate to work for the Walt Disney World Company in the Disney college program in 2016. It was a wonderful experience where I learned how to elevate my customer service and professionalism in the workplace. Miami needs more pixie dust and some magic in their community, I’m glad I can provide some of it.

Contact Info:

• Website: https://thepicnichaven.wixsite.com/thepicnichaven
• Instagram: https://instagram.com/thepicnichaven?igshid=YmMyMTA2M2Y=
• Other: Reservation form: https://instabio.cc/21012id22DC

Image Credits
The Picnic Haven