Alright – so today we’ve got the honor of introducing you to Alexander Buyanov. We think you’ll enjoy our conversation, we’ve shared it below.

Alexander , looking forward to hearing all of your stories today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

One of the biggest risks I ever took was leaving behind a well-established, successful business in the beauty industry to pursue something entirely new—creative DIY kits. For 13 years, I had built and managed one of the largest businesses in the nail care industry, and I was comfortable. But deep down, I felt something was missing. I wasn’t creating something truly personal—I was running a business, but not something that felt like a reflection of my passion.
The turning point came when I stumbled upon string art. I remember sitting in my workshop one evening, surrounded by spreadsheets and product catalogs, feeling uninspired. I needed a break, so I picked up a small DIY string art kit I had bought on a whim. As I carefully wound the threads around the nails, I felt something shift. The process was calming, almost meditative. And when I stepped back and saw the final piece—a simple but beautiful portrait—I knew I had stumbled upon something special.
I asked myself: “What if I could bring this experience to thousands, maybe millions of people? What if I could make creativity accessible to everyone, even those who think they’re ‘not artistic’?”
It was a crazy idea. I was stepping away from a business I had spent over a decade building, into an industry I barely knew. But I believed in the product, in the joy of creation, and in the idea that art isn’t just for ‘artists’—it’s for everyone.
So, I took the leap. I invested in product development, built an interactive app to guide users through the creative process, and launched String Kit in the U.S. The early days were filled with challenges—educating the market on what this product even was, optimizing the kits, and ensuring the highest quality. But as soon as people started sharing their experiences—how relaxing the process was, how proud they felt of their finished artwork—I knew I had made the right decision.
Taking that risk was the best thing I ever did. Now, I’m not just running a business—I’m helping people bring creativity into their lives, and that’s something truly fulfilling.

Alexander , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

If there’s one thing I’ve learned over the years, it’s that creativity is not a skill—it’s an experience. It’s not about being ‘good’ at drawing, painting, or crafting. It’s about the process of making something with your hands, seeing it come to life, and feeling the joy that comes with it.
I didn’t start out thinking I would work in the creative industry. My background was in e-commerce, retail, and large-scale business operations. But I’ve always admired art. I was the kid who spent hours sketching comic book characters in the margins of my school notebooks. I loved visiting art galleries, not just to see the final masterpieces but to imagine the hands that created them—the strokes, the thought process, the tiny imperfections that made them human.
That’s why I created String Kit—a product that lets anyone create a stunning piece of art, regardless of skill level. Unlike traditional DIY kits, we didn’t just want to give people materials and leave them on their own. That’s why we built an interactive app that guides users step by step, making the process seamless, engaging, and almost therapeutic.
People often tell me that working on a String Art Kit piece helps them de-stress, like a form of meditation. And that’s exactly what I want—to give people an easy way to tap into their creativity and find a moment of calm in their busy lives.
What makes my work special is that it’s not just about selling a product—it’s about giving people an experience. The moment when someone finishes their artwork, steps back, and thinks, “Wow, I made this”—that’s what drives me.
I want people to know that creativity is for everyone. Whether you’re an artist or someone who hasn’t picked up a paintbrush in years, you can make something beautiful. You just need the right tools—and that’s what I strive to provide.

Let’s talk about resilience next – do you have a story you can share with us?

Resilience is something every entrepreneur must develop, and I learned this lesson firsthand when I was launching String Kit in the U.S. market. Unlike traditional art kits, our product was entirely new—people had never seen anything like it before. The biggest challenge wasn’t competition; it was education.
I remember the first few months when we introduced the product. We put out ads, explained the concept, and sent out samples. But the response was slow. People didn’t understand what it was. We kept getting questions like, “Is this embroidery? Is it painting? How does it even work?”
At that moment, I had two choices: accept that maybe the market wasn’t ready, or double down on explaining, showing, and proving that this was something special. I chose the second path.
We revamped our entire approach—created engaging video tutorials, launched an interactive app that guided users step by step, encouraged customers to share their experiences, and focused on storytelling rather than just selling. We didn’t just say, “Here’s a product,” we showed how it could transform someone’s creative experience.
The turning point came when our first customers started sharing their results. One person posted, “I never considered myself artistic, but I made this, and it’s incredible!” That was all we needed. From that moment, the momentum built itself—people started to understand the value, and sales grew rapidly.
This experience taught me that introducing something new is never easy, but resilience is about finding new ways to communicate your vision, adapting, and believing in your product even when others don’t see it yet.

Is there a particular goal or mission driving your creative journey?

Yes, my main mission is to give everyone the opportunity to feel like an artist, regardless of their experience or skill level. I truly believe that creativity is not a privilege of the few or something reserved only for professionals. It’s a natural human need—a way to express oneself, create something beautiful, and feel proud of the result.
When I created String Kit, this was my goal. I wanted anyone, even someone who never considered themselves artistic, to be able to pick up the threads, follow simple steps, and in the end, create a true masterpiece. That moment when you step back, look at your finished work, and think, “I made this myself”—it’s an incredible feeling.
In today’s fast-paced world, we rarely give ourselves the chance to slow down, enjoy the moment, and fully immerse ourselves in a process. Creativity offers this opportunity. When someone works on their string art portrait, they are not just making a beautiful piece—they are relaxing, finding inner balance, disconnecting from stress. Many of my customers say that the process feels like meditation.
I want everyone to experience this joy—the joy of creation, the satisfaction of the process, and the realization that they are capable of more than they ever imagined. String Kit is not just a product; it’s a way to give yourself or your loved ones a creative experience that brings happiness and leaves a tangible result.
And if even one person says, “I never thought I could create something like this, but now I know I can”, then my mission is fulfilled.

Contact Info:

• Website: https://itarti.io/
• Instagram: https://www.instagram.com/itarti__us?igsh=YWU5ZWVudm8yY2tz
• Youtube: https://youtube.com/@itarti_kit?si=qxGi9hcoOUT-aQU_
• Other: Amazon – https://a.co/d/cNOhmT5