We recently connected with Alexa Mulvihill and have shared our conversation below.

Alexa, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

I have always been the friend that everyone goes to for advice. It even happens with complete strangers. I’ll come home and tell my husband how the cashier at the store, a mom I’ve never met before, or someone sitting next to me ended up sharing their life story with me. I’ve always loved helping people work through their problems and find clarity. Even in high school, my friends would call me “the mom” of the group.

Then, I discovered that I could actually do this as a career, and I couldn’t believe it! I slowly began to learn about this world and eventually got trained and certified. After that I realized that mindset coaching was what excited me the most. And that was my main focus for a long time.

But then my husband joined a group for entrepreneurial dads, and I saw firsthand how much it was helping him. It has been beautiful to watch him feel so supported by the other men in the group. He is achieving goals, making progress, and feeling more confident in both his work and his role as a dad. I thought to myself, “I want that too!”

I looked around for something similar for moms, but I couldn’t find exactly what I was looking for. That’s when I knew it was time for me to create it myself.

Entrepreneurial moms carry so much on their shoulders. We’re balancing businesses, families, self-care, and everything in between, and it can feel very lonely. We need a space where we can connect with other women who are walking the same path, where we can feel supported, empowered, and understood.

This group will give moms the tools to:

– See other women doing the same things they want to be doing, which makes their goals feel more achievable.
– Find support and encouragement as they balance all their roles.
– Have someone keeping them accountable and cheering for their success.
– Feel less alone and more connected to a strong, judgment-free community.

Seeing my husband thrive in his group showed me just how powerful a supportive community can be. I love to see him feel so connected to other men who “get it.”

I knew entrepreneurial moms needed that same level of connection and encouragement, and I couldn’t stop thinking about how meaningful it would be to create it.

What excites me most is building a community of powerful, supportive women: moms who lift each other up, cheer for each other, and help each other grow. There’s something special about women coming together, showing what’s possible, and inspiring each other to keep going.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I came to the U.S. from Chile as an exchange student when I was 16. After losing my mom at 11 and facing a challenging home environment, I knew I needed a change, I needed to get out. When I saw an ad for an exchange student program, I knew that was it! I worked hard to make it happen, and that trip to Arizona changed my life. It opened my eyes to new possibilities.
Over the next few years, I went back and forth between Chile and the U.S., and during one of those trips, I met my husband in a hostel in Mexico. Those years were tough, but as life often has it, I ended up exactly where I needed to be.

I’m currently a mindset coach offering 1:1 coaching for entrepreneurial moms who want to grow in key areas of their lives: parenting, business, self-care, physical and mental health, and more. In a few weeks, I’ll be launching Epic Moms Collective, a group coaching community that provides a safe, judgment-free space for moms to connect, grow, and find accountability. It’s a space where moms can thrive, not just as business owners, but as women balancing all parts of their lives.

My personal journey of overcoming loss, navigating cultural shifts, and building a life I love gives me a unique perspective on resilience and transformation. I know what it’s like to feel stuck, scared, and unsure of where to start. My approach combines mindset work, accountability, and community, but most importantly, I help my clients realize that they already have the answers within themselves. My role is to guide and empower them to take action, overcome fears, and create lives they truly enjoy.

I’m proud to be creating a coaching space that focuses not just on growth, but also on connection and support. My main wish is for my clients to break through limiting beliefs, take courageous steps, and transform their lives. I want moms to know that it’s possible to grow a business, nurture your family, and still prioritize yourself. And I’m here to help them do it.

Let’s talk about resilience next – do you have a story you can share with us?

During Covid, I think out of a need to do something meaningful, I got into art, mainly digital drawing and watercolor painting. I started creating stickers, prints, and t-shirts, and pretty soon, it turned into an online business. I knew nothing about the online business world and had to learn everything from scratch. It was a big challenge, but it was also so much fun to use my creativity and try something new.

My designs were all geared toward inspiration, a mix of art and coaching in a way. Unfortunately, the business never really took off, and at first, I saw it as a huge loss. I had spent so much time on it, and for what?

But with time, I realized it wasn’t a failure, it was actually a great lesson. I learned so many skills that I get to use now. I also realized that I had been hiding behind the art and designs because I thought if I shared those things, I wouldn’t have to show myself.

But I was 100% wrong. To build a business, you have to put yourself out there.

I’m actually glad that business didn’t work out because it pushed me to go all in on coaching instead. And although it still took me a lot longer to finally put my name and face out there, I did it, and it felt so good once I did.

That “failure” was just one of the steps I needed to take to get where I am now: creating this coaching community for entrepreneurial moms, helping them find their own purpose and courage. I now get to teach others to embrace failure as part of growth, just like I did.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

A classic that I think most entrepreneurs have read at some point is The 4-Hour Workweek by Tim Ferriss. I read that one years ago, and I think it was such a success because it was willing to break so many traditional rules. It opened people’s eyes and minds to new ways of approaching life and business, and it was a huge game changer in the entrepreneurial world.

One of my absolute favorites is Jen Sincero’s You Are a Badass, and honestly, any of her books. I love how unapologetic she is, and I definitely look up to her. Her story is so compelling, and one of my favorite parts is when she didn’t want to seem “cheesy,” and her coach asked, “Do you want to be broke and cool, or rich and cheesy?” That moment sticks with me because I struggle with similar fears of how I’ll be perceived, or whether something will come across the wrong way. Her story helps me get past those small worries (that no one really cares about anyway) and focus on putting great work into the world to inspire people.

Another woman I find incredibly inspiring is Mel Robbins. I read The 5 Second Rule and loved her TED Talk. Her backstory is amazing! She and her husband were in $800,000 of debt, hitting rock bottom, and they came out of it! That is so inspiring. I also love the simplicity and power of the 5-second rule, and how she says “no one is coming.” She’s also so raw and real, and I find that incredibly impressive.

James Clear’s Atomic Habits is another gem that I think everyone could benefit from reading. The message about taking small actions that eventually create huge impacts is so powerful. I also love his idea of “becoming” the person who does the habits instead of just chasing the goal. For example, instead of saying you want to run a marathon, you first need to become a runner. That concept is a game-changer. I think a lot of us forget about the process of “becoming” who we want to be.

Gary Keller’s The One Thing is one of those books that I absolutely loved and learned so much from. But to be honest, I could benefit from reading it at least once a year! I have a tendency to keep coming up with more and more things to do, and this book is a great reminder to focus on what really matters. It’s incredibly inspiring, action-focused, and such an easy read.

I’m also very inspired by Donald Miller. I love his perspective on storytelling, especially his idea that the customer is the hero of the story and we, as business owners, are the guide who helps them succeed. It’s such a powerful shift in thinking, and it’s helped me focus on how I can serve and empower my clients.

I also really enjoyed Daniel Pink’s and Chris Voss’ Masterclasses. Both were incredible. Their teaching on communication, empathy, listening, sales, and so much more is packed with actionable insights. I think every entrepreneur could benefit from learning what they share.

Finally, Sara Blakely’s story is immensely inspiring. I watched her Masterclass and have seen many of her videos and speeches, and I think she’s an incredible role model for entrepreneurs, especially moms. She’s focused on creating amazing products, changing the world, and still prioritizing her family. She seems like such a happy, grounded person who truly shines her light into the world. She’s an inspiration that we can all learn from.

Contact Info:

• Instagram: https://www.instagram.com/alexamulvi/
• Twitter: https://x.com/alexamulvi
• Youtube: https://www.youtube.com/@alexamulvi
• Other: Substack: https://alexam.substack.com