We caught up with the brilliant and insightful Alex Walker a few weeks ago and have shared our conversation below.

Alex , thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Our vision for The Lovely Haze began while looking for a way to share our love of cannabis and connect with others in the industry. We wanted a creative outlet, something innovative that would allow us to share our story as well as cannabis education and advocacy. Our goal was to create a product that everyone could enjoy. Candles have always been an important part of our routine and we found so many similarities between burning a candle and burning a joint. From the fire, to the smoke, to the aroma that fills the room, both cannabis and candles encourage ritual and relaxation.

Alex , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m currently a graduate student working towards my M.S. in Medical Cannabis Science and Therapeutics. I stumbled into the cannabis industry as a medical patient over three years ago which inspired both my educational and business pursuits.

Together, my wife and I co-founded The Lovely Haze, a cannabis-inspired candle brand as a creative outlet to share our love of cannabis while also promoting education and advocacy. The more I’ve learned about cannabis, the more we’ve begun incorporating that knowledge into our business. Our next collection, which is launching this spring, features candles infused with pure terpenes, which are oils with unique therapeutic properties found in the flowers of the cannabis plant.

We’d love to hear about you met your business partner.

We met during our freshman year of college and have been together ever since. Amanda founded a design studio called Lovely The Studio three years ago so when it came to starting a business together, it was a no brainer. Amanda led all things creative direction as we designed the branding, packaging and website and for The Lovely Haze. Cannabis has always been an important part of the creative process when it comes to designing and pouring our candles together.

This year, we decided to combine our areas of expertise to provide value to brands in the cannabis industry through education, consultation, creative direction, brand design, website design and development, packaging design and more.

Can you tell us about a time you’ve had to pivot?

Two years ago, I was working towards my M.S. in Clinical Rehabilitation and Mental Health Counseling when I experienced a burnout that changed my life. This experience was a catalyst for healing mentally, physically and spiritually. It propelled me into a season of recovery and rehabilitation where I developed a profound appreciation for plant medicine. My experience with cannabis was life-saving and instilled a passion in me to understand the full therapeutic capabilities of the plant.

The following year, I stumbled across the M.S. in Medical Cannabis Science and Therapeutics program. This program is the perfect intersection of my two interests and has empowered me in my own journey both as a patient and as a professional gaining my footing in the industry.

Contact Info:

• Website: thelovelyhaze.com
• Instagram: instagram.com/thelovelyhaze
• Other: lovelythestudio.com instagram.com/lovelythestudio instagram.com/indicaforbreakfast

Image Credits
Mariya Leona mariyaleona.com instagram.com/mariyaleona