We caught up with the brilliant and insightful Alex Gambill a few weeks ago and have shared our conversation below.

Alright, Alex thanks for taking the time to share your stories and insights with us today. Let’s start with a fun one – what’s something you believe that most people in your industry (or in general) disagree with?

There’s a belief in the wedding industry—that photos alone are enough to capture your wedding day. And while photography is undeniably important, many couples think photos are the all-inclusive vessel for those memories. Those of us in wedding videography believe that’s only half the story.

Because a photo can freeze a moment in time, but a video allows you to relive it.

Your wedding day will pass in a beautiful, emotional blur. The moment you wake up, the anticipation starts building. You’ll share deep breaths and nervous smiles with your closest friends as you get ready. You’ll hear the laughter of your family, the rustling of your dress, the trembling in your partner’s voice as they say, “I do.” But amidst the whirlwind of emotions and celebration, so much of your day will happen in fleeting moments—quick glances, joyful tears, whispered words. Moments so powerful in feeling, yet so easy to forget in time.

A photograph can show you what happened. But only a film can take you back inside the moment.

Years from now, you won’t just want to remember how your wedding day looked. You’ll want to feel it again—to hear the cheers as you’re announced as newlyweds, to see the way your partner’s hands trembled as they held yours, to relive your first dance, not as a still frame, but as a living, breathing memory – regardless of whether you practiced your dance beforehand or not.

And maybe right now, it’s hard to imagine how much that will matter. But life has a way of reminding us.

One day, your wedding film will become more than just a video. It will become a time capsule, a way to visit a version of yourself that was overflowing with love, joy, and hope for the future. It will be a gift to your children, a glimpse into a day they never got to see but that shaped the life they now know. It will be a way to hear the voices of loved ones who won’t always be here—to remember the way they laughed in the background of your getting-ready moments, the way they cracked a joke to calm your nerves, the way their voice wavered with emotion as they gave their toast. It will be a way to see the way your father wiped away a tear before walking you down the aisle, the way your mother fixed your veil with the gentleness only she could, the way your grandparents swayed together on the dance floor, holding onto a love that has stood the test of time.

It’s easy to believe you’ll remember it all. But the truth is, memories fade. The details blur. But when you press play, your wedding film will bring it all back—the sights, the sounds, the emotions, the love.

So, when the cake is gone, the flowers have wilted, and the dress is packed away, what will remain?

In an age where our phones are always within reach, capturing every moment should be effortless—yet somehow, we still find ourselves saying, “I wish I had taken more photos…I wish I had recorded that moment”. No matter how many pictures we snap, there are always gaps, fleeting moments lost to time. A wedding video isn’t just an extra expense. It’s an investment in the moments that matter most—a way to hold onto the day you never want to forget. Because your love story deserves more than just still frames. It deserves to live on.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Though originally from Kansas City, MO, I grew up in the small town of Troy, MO, just northwest of St. Louis. Small-town life meant finding creative ways to pass the time, whether that was experimenting with new hobbies or, on particularly slow days, literally watching paint dry. That search for my *thing* eventually led me to filmmaking. My passion ignited at age 11 when I directed my first black-and-white short during a family vacation—a Western thriller starring my siblings and dad as outlaws and my sister as the damsel in distress. It was a low-budget project, but it planted the seed of something far bigger.

In middle school, my school district hosted an annual competition called “Inspiring Minds,” encouraging students to showcase *technology in the classroom* through any form of media—writing, art, music, or video. Despite having little experience, My friends and I decided to take a chance on video. I borrowed my mom’s FlipVideo camcorder—a top-tier piece of tech at the time—and poured everything into our project. It was dramatic, full of exaggerated fonts and clunky graphics, but when we submitted it, I was thrilled. Months later, I received the call that we had won the grand prize. Standing in front of hundreds of teachers, watching our video play on the big screen, I realized this was more than just a hobby—it was my passion.

The remainder of middle school was filled with short films, home videos, and amateur productions. By high school, I had saved enough money to buy my first real camera, a Canon VIXIA HF R500, and launched my first video production company, “Adaptive Content”, with my good friend Luke. Together, we started small, creating local business ads, school projects, and church videos. But in January 2017, we were approached with an opportunity that would change everything: a request to film a wedding. We had never considered wedding filmmaking before, but we dove in headfirst. We spent months researching, studying wedding films, and refining our skills. That first wedding was the push we needed to deepen our commitment to filmmaking and hone our craft.

Over the next few years, Luke and I filmed several weddings, taking on more projects and expanding our knowledge. But as high school graduation neared, we realized balancing a business and college would be difficult. In 2019, I bought out Luke’s share of the company and decided to put “Adaptive Content” into hibernation while I focused on my Civil Engineering degree at Missouri S&T.

Filmmaking became a distant memory until 2020, during the pandemic, when a couple reached out asking for a wedding film to share with family who couldn’t attend. It was an intimate ceremony with just the couple, the officiant, the photographer, and me. I realized then that this wasn’t just a business—it was a privilege. I decided to relaunch my company under the new name “Notable Imagery”, with a fresh perspective and renewed passion for crafting wedding films that truly captured the heart of the day.

Since then, I’ve continued to balance my full-time engineering job with my wedding filmmaking business. I’ve had the privilege of working alongside incredible industry professionals like Claire Forrest Films, who have taught me invaluable lessons. Today, I continue to travel and meet amazing couples, capturing their love stories through film. What began as a childhood hobby has evolved into a side-car career that allows me to help others relive their most cherished memories. Because memories fade, but through film, they can last forever.

What’s been the best source of new clients for you?

Most of my business comes from the heartfelt referrals of past couples, and I can honestly say I owe so much of my success to them. There’s something incredibly special about hearing from couples whose wedding films I had the honor of capturing and knowing they trust me enough to share my work with their friends and family. It’s a deep, personal connection that goes beyond just a transaction; it’s about making memories that truly matter and knowing they want others to experience that same feeling. Each referral is more than just a new client—it’s a reminder of the trust and love that fuels my passion for this craft. When couples reach out and say, “We loved our wedding film so much, we want you to create something just as special for our friends,” it fills me with an overwhelming sense of gratitude. I rely on these referrals not just for the growth of my business, but because they reaffirm that the work I’m doing is making a meaningful impact in people’s lives. It’s a true honor to be a part of such an intimate, unforgettable day, and to know that the couples I’ve worked with want others to have that same experience is the greatest compliment I could ever receive.

Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.

One thing I think non-creatives might struggle to understand about my journey as a creative entrepreneur is the deep emotional investment and the attention to detail that goes into each project. As a wedding videographer, my goal isn’t just to capture a series of beautiful shots—it’s to tell the unique story of each couple. Every wedding is different, with its own set of meaningful moments, and my role is to highlight those special, intimate details that truly define the couple’s love and connection.

To help create these moments, I encourage couples to carve out time in their day for personal, meaningful exchanges—whether it’s a quiet first look, a private letter reading, or a moment to reflect together before the ceremony. These moments, often small and intimate, are the heart of a wedding film. They give the video more emotion and depth than if we were simply capturing the day’s events in a traditional way. When couples make space for these raw, unscripted moments, it’s like the story comes alive on screen. The joy, the nerves, the love—it all shines through in a way that’s truly unforgettable.

For those who aren’t in creative fields, it might be hard to see just how much this emotional nuance makes a difference. But it’s these very moments that turn a wedding film from something nice into something powerful and personal. No two couples are the same, so I always strive to make each video a reflection of who they are and what makes their bond unique. The real magic happens when I can capture the emotion of those special moments and weave them into a story that reflects their journey.

Contact Info:

• Website: https://www.notableimagery.com
• Instagram: https://www.instagram.com/notableimagery/
• Facebook: https://www.facebook.com/notableimagery
• Other: Vimeo: https://vimeo.com/user123399925