We caught up with the brilliant and insightful Alex Dry a few weeks ago and have shared our conversation below.

Alex , thanks for joining us, excited to have you contributing your stories and insights. What’s the backstory behind how you came up with the idea for your business?

I started working on DripDry in 2019 when I saw a disconnection in the swimsuit industry with accessorizing swimwear styles. This was the start of my a mission to create a new style that has not been created which introduces a trendy versatile design that can resonate with all women. I have a strong passion for the fashion industry but also have many sides to the way I dress depending on the occasion or the way i’m feeling that day. I love to dress up my swimwear with some cute body chains but I also love repping some of my swimwear tops with a pair of leggings, oversized bomber, and nikes for a sporty look. DripDry was born into the idea of creating a line that is quality product at an affordable price but doesn’t limit you to the standard misconception of it can only be worn one way.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I started in the social media marketing agency which allowed me to be creative but I wasn’t able to execute the fashion side of things which lead me to working on DripDry.

My vision is to become one of the top leading and innovative swimwear brands that introduces a new drip to the industry for both men and women. I was able to design and patent a concept that allows you to attach and detach body chains to all my suits. Ideally, I would love to see both women and men repping our swimwear while on the beach or by pool the pool but also on a cute lunch date or even while hanging with friends on a day out. DripDry is not only a swimwear brand, we will be expanding into cover ups, loungewear, and beauty products.

Do you sell on your site, or do you use a platform like Amazon, Etsy, Cratejoy, etc?

Yes! We sell through our site, www.dripdryswim.com. I prefer using Shopify because it is a very easy and accessible place that allows you to monitor your customer base and inventory.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

My favorite books that have helped me grow as an entrepreneur would be:

1. Rich Dad, Poor Dad
2. You are a Badass
3. How To Win Friends and Influence People

Contact Info:

• Website: www.dripdryswim.com
• Instagram: www.instagram.com/dripdryswim
• Other: www.instagram.com/alexdryyyy