We caught up with the brilliant and insightful Alex Cordova a few weeks ago and have shared our conversation below.

Hi Alex, thanks for joining us today. Let’s start with the story of your mission. What should we know?

Established in March of 2021, The Magic Oil Box LLC is horror aromatherapy retail business. We believe that there should be a balance between holistic medicine and modern medicine. Our products are magically blended and formulated to support your mind, body, and soul. Our customers are individuals that are seeking a more holistically based products and remedies. What sets us apart from other aromatherapy businesses is our love for pop culture and horror movies. All of our products are inspired and themed from many of our favorite horror movies.

Alex, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Our creative edge is that our products are themed after Horror movies. A genre of film that has many ties to the LBGTQ+ community. Horror movies were an escape for me as a teenager and helped me process situations in my life that I didn’t quite understand. Our products represent the chosen movie theme perfectly, and is also associated with the holistic remedy the product helps with.

Let’s talk about resilience next – do you have a story you can share with us?

Growing up in a Latinx family and environment was very intimidating as a young gay male. I didn’t come out of the closet until I was 18 years old. I came out to my mom when I was 23 and my father when I was 26. I spent so much of my life hiding who I truly was, and staying silent on situations and issues that arose just within my family circle. I am now 40 years old and I have a strong work ethic and powerful believe in spirituality and healing. I am working on myself as a human being and my faith in spirituality. Starting my small business has awaken me on so many levels. I am becoming more active in the LGBTQ+ community, spending more time with the family members that actually matter to me and support me in positive ways. I have such an amazing creative outlet now, and I want to share my passion for horror movies and aromatherapy.

How did you build your audience on social media?

As the owner, and sole employee, of The Magic Oil Box LLC I handle all aspects of the business. One of the most important operational duties is handling all of the social media content. Creating content can be intimidating and frustrating. One very important lesson I learned is to be consistent and authentic. Having an online presence, and growing your audience is completely different from interacting with customers in person. You have to work harder to build trust and a relationship with someone online. However, interacting with customers in person is a great way to start building your audience and sharing your online accounts. So you must promote, promote, promote. I starting doing pop-up events in May of 2021, and by the end of the year I was booking events every single weekend. It was exhausting, but also fun and exhilarating. I was able to talk one on one with my customers, share my story and passion for horror movies and aromatherapy. Being visible every weekend really did help grow my social media presence and audience.

Contact Info:

• Website: www.themagicoilbox.com
• Instagram: www.instagram.com/themagicoilboxllc
• Facebook: www.facebook.com/themagicoilbox
• Youtube: https://www.youtube.com/channel/UCD6R2WMI7WQh-yQwbc2qJIg