Alright – so today we’ve got the honor of introducing you to Alex And Ava. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Alex and thanks for taking the time to share your stories and insights with us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

For my wife and me, as content creators, success has been less about one big break and more about passion, focus, and staying consistent—especially when nothing seems to be working.

When we started posting as @alexandava on TikTok, we were genuinely excited—but also realistic. We knew that showing up consistently wasn’t going to give us instant results. And honestly, there were long stretches where it felt like we were just posting into the void. You start to ask yourself: Is this really going anywhere? But we kept going—not because of numbers, but because we actually cared about what we were creating and the people we wanted to reach.

What made it hard wasn’t the work itself—it was tuning out the noise. Distractions are everywhere. Trends come and go, and it’s tempting to chase quick attention. But we had to say “no” to a lot of that in order to say “yes” to our long-term vision. That meant staying consistent even when growth was slow, even when it felt like no one was watching, and even when we were questioning ourselves.

We’ve learned that success isn’t just about timing—it’s about being ready when your moment comes. And that readiness is built in the quiet moments, when you’re grinding with no guarantee. Passion is what got us started. But focus and discipline? That’s what kept us going.

Alex and, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

We’re Alex and Ava—married content creators who run the TikTok account @alexandava, where we share little slices of our life, love, and the chaos in between. We’re not celebrities, gurus, or lifestyle experts—we’re just two creative people who picked up a phone, hit “record,” and decided to document what makes us laugh, think, and connect.

We started posting mostly for fun—honestly, as a way to capture our daily lives and maybe make a few people smile. What started with us experimenting on TikTok soon turned into a creative outlet where we could be fully ourselves. Over time, we found that people connected with our realness: the goofy moments, the couple debates, the unfiltered thoughts, and the quiet, sincere moments too.

Right now, our content is a mix of humor, relationship vibes, light storytelling, and some behind-the-scenes of our everyday life. We don’t sell a product—unless you count sarcasm and dance moves that are 70% confidence and 30% choreography. But we do try to offer something that’s harder to package: relatability, comfort, and that feeling of “okay, I’m not the only one going through this.”

We’re still early in our journey—very early. We’re not in a place to give advice, but we’re learning as we go. We make mistakes, we try again, and we’ve found that showing up honestly is often more powerful than being polished.

What sets us apart? Probably the fact that we’re not trying to be anything. We’re just us. And we think there’s a quiet strength in that, especially in a world where everything’s curated.

What we’re most proud of isn’t a number or a milestone—it’s the messages from people who say, “Watching you two made my day,” or “This felt like a warm hug.” That’s the kind of impact we want to have.

If there’s one thing we’d love new followers to know, it’s that this is just the beginning. We’re building something—slowly, intentionally, and with a lot of love. And we’re grateful for every single person who joins us for the ride.

Any resources you can share with us that might be helpful to other creatives?

Absolutely—so many! One of the biggest things we wish we knew earlier was how important it is to protect our focus. When we started creating content as @alexandava, we thought the hardest part would be the ideas or the editing… but honestly? It was staying focused in a world full of distractions. There’s always a new trend, a new platform, a new piece of advice that makes you feel like you’re “behind.” We wish someone had told us early on: It’s okay to go slow, just don’t stop.

We also wish we knew how powerful it is to build offline habits that support your online creativity. Things like journaling, time-blocking, and even just setting boundaries around screen time—those became our secret tools for staying sane and consistent, especially when growth felt slow.

Another resource we’ve grown to love is simply: other creators being honest. Not the ones only posting highlight reels, but the ones who talk about burnout, doubt, and starting from zero. Seeing people share the not-so-glamorous parts helped us feel less alone and reminded us that overnight success is rarely overnight.

At the end of the day, we’re still figuring it all out. We’re not experts, but we’re learning to build a creative life that feels sustainable, intentional, and actually fun. So if we could go back and give ourselves one “resource,” it would just be this reminder: keep going, stay focused, and don’t measure your day one against someone else’s year five.

Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.

Yes — and we say this with love! One thing we think non-creatives often don’t fully understand is just how emotionally weird the creative process can be.

Like, creating content isn’t just filming a video and uploading it. It’s pouring a piece of yourself into something, not knowing if anyone will care. And then doing it again the next day. And the next. Some days, you feel like you’re on top of the world because one video connected. Other days, you question your entire existence because it flopped — and somehow your brain ties that to your self-worth.

There’s also this invisible pressure to always be “on.” As content creators, even rest can feel like falling behind. We’ve had days where we’re out for a walk and one of us says, “Wait, this could be a video,” and suddenly a peaceful moment turns into work mode. The line between life and content gets blurry fast — and learning how to protect that boundary is something we’re still figuring out.

We think non-creatives might also underestimate how much consistency without validation is involved. Most jobs give you some kind of feedback loop — a paycheck, a performance review, a finished product. In creative work, especially at the beginning, you’re showing up every day with no clear results, just hoping you’re building something. And you don’t get to skip that phase. Everyone goes through it.

So if we had one insight to share, it’s this: creative work is work. It might look effortless from the outside, but it takes energy, vulnerability, and a ton of internal pep talks. If you know a creative person, support them—even just by saying, “I see what you’re doing, and it matters.” That simple acknowledgment can go a long way.

Contact Info:

• Website: https://www.tiktok.com/@alexandava
• Instagram: https://www.instagram.com/alexandava__/?hl=en
• Youtube: https://www.youtube.com/@alexandavaa

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