We’re excited to introduce you to the always interesting and insightful Alendrea Dantzler. We hope you’ll enjoy our conversation with Alendrea below.

Alright, Alendrea thanks for taking the time to share your stories and insights with us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

I always get super excited when talking about YAE Cosmetics because this is the business that really allowed me to grow as an entrepreneur. Not saying that my other endeavors haven’t allowed me to grow, but YAE truly set me on the map and kept me accountable as someone looking to create a genuine impact on my generation.

YAE Cosmetics means You Are Enough, stemming from the insecurities and self-doubt that I had about myself growing up. I always felt I wasn’t pretty or talented enough to make it in the world. Pair that with extremely sensitive and aggressive skin that likes to reject products, you get someone who was going through it. I wanted to create products that allowed someone that used it to get a confidence boost and a reminder as many times as they used it and created a lasting impression. That’s how I formulated the signature product, the You Are Enough Gloss.

The luxury aspect came from wanting to improve who I was and grow into who I wanted to be. Even though I might not have felt my best, I was able to add a bit of luxury to my life with my lipgloss. By using manifestation techniques, I would repeat the affirmations over my products as I made them, and I began to believe them. This inspired me to use this for my customers so they could feel the same way.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Thanks for the opportunity to be here today! My name is Alendrea Dantzler and I am a Digital Marketing Mogul and Entrepreneur! I hold many hats and do a lot of things, but today I’d love to introduce you to my life and brand, Branded AD, Incorporated. This business is the foundation of 4 focal points that I am a part of: The Sweetest Degree Cupcakes, The Melanated Market Expo, Black Women Forward, and the reason I’m here today, YAE Cosmetics.

Branded AD is a marketing firm, looking to bridge the gap with small businesses to provide guidance, structure, and assistance in their most crucial time, the beginning. By consulting with clients, I am able to provide a variety of services such as photography, social media management, apparel, and other branding tools that will allow them to “hit the ground running” in business.

I do what I do because it’s my goal to make a major impact in my generation and to change the lives of everyone I meet. It’s something that I have worked hard to accomplish so far, and I can’t wait to do more. For a potential client or customer looking to work with me, I have one piece of advice: Use the current platform you have today, to make a better tomorrow. (Also as a P.S. book a free consultation with me to get started!)

YAE Cosmetics has been such a life-changing experience for me. I have had so many ups and downs in business, and no one really tells you that you have to fail in order to learn, or grow. By doing those things, you are able to grow into something stronger than you’ve ever believed. That emotion and drive are really what propels YAE to its height now.

How do you keep in touch with clients and foster brand loyalty?

One of the best ways that we like to keep in touch with my customers is pop-up shops! YAE attends at least 5-7 pop-up shops every year, and it gives a great opportunity for customers to come and try our products firsthand! This also gives a real feel to the brand. Many brands are computerized and calculated, and they lose the human touch that you could benefit from by being in a pop-up shop.

YAE also does a lot of giveaways, so by following our page and visiting our pop-up shops, customers are also able to win free products, join our YAE Elite email club, and give first dubs when we drop new products! The goal at YAE is to keep our followers engaged, uplifted, and inspired!

What do you think helped you build your reputation within your market?

That is an amazing question! YAE has been building its reputation within our market through authenticity. By being real, because even small business owners make mistakes or forget things, we have been able to grow alongside our customer base, showing that even in luxury, there can be lessons learned!

Contact Info:

• Website: www.shopyaecosmetics.com
• Instagram: @shopyaecosmetics
• Facebook: @shopyaecosmetics
• Twitter: @shopyaecosmetic
• Youtube: @shopyaecosmetics
• Other: www.shopyaecosmetics.com/links

Image Credits
Branded AD Inc Photography