We caught up with the brilliant and insightful Alejandro Orchilles a few weeks ago and have shared our conversation below.
Alejandro, looking forward to hearing all of your stories today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?
The biggest trend that I’m seeing in my industry is the takeover of iPhone content. Cell phone cameras are now able to create great content that will actually compete with consumer, prosumer, and professional camera gear. If a person knows what they are doing, their camera phone can compare to a professional camera when it comes to certain aspects. Nowadays we can shoot RAW from the iPhone, edit via Lightroom or Photoshop mobile, and have an incredible photograph that is almost on par with the flagship pro cameras.
Another thing I’m noticing is that the majority of “viral” Instagram Reels and Tiktoks are all created on the iPhone or Androids. It’s more about the story than the quality of camera, although many new creators are hung up on camera gear.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Alejandro Orchilles, founder of Aon Prestige Media, which is a video production and photography company where we create content for all sorts of brands and businesses. Whether it’s commercials, social media content, product shots, sports, portraits, events, behind the scenes, real estate, concerts, or aerial drone content, we’ve got it ALL covered!
We’ve been in the industry for over 10 years and have had the honor of working with popular brands such as Facebook, Carnival Cruise Line, Coors Light, Miller Lite, Nissan, Corona, FC Barcelona Soccer Camps, Johnson & Johnson, Baptist Health, & Sparkling Ice. On this journey, we’ve also had the opportunity to work with many artists such as Juanes, Bad Bunny, Lil Wayne, Farruko, Enrique Iglesias, Pitbull, Marc Anthony, Jose Jose, J Balvin, Zion y Lennox, Wisin y Yandel, Gucci Mane, Joe, and many more.
Another part of what we do at Aon, is sell photography prints as decoration for homes, offices, restaurants, and other locations. These photos are mainly shot during my travels with my Sony A7R3 & DJI Mavic 3 Cine. You’ll be able to see new and familiar locations within the galleries at the following link:
https://www.alexorchilles.com/
Aside from Aon Prestige Media, I am also currently running a YouTube channel which focuses on filmmaking, photography, travel, biking, & hiking. Since I’ve learned so much from the YouTube community, I’ve decided to give back by creating filmmaking, photography, and business tutorials from my experience along with some travel vlogs and cinematic films. This channel can be found here:
https://www.youtube.com/alexorchilles
Any advice for growing your clientele? What’s been most effective for you?
The absolute most effective strategy is to network! Whenever you see an opportunity to talk about what you do or the latest project you’re working on, do it. Whether it’s on social media, with friends / family, or simply going out to get lunch or a coffee. Talk about what you’re doing to increase the awareness of your work which in turn will present more opportunities for you.
Another great strategy is to go above and beyond for your clients. Overdeliver! Do this with your current clients and then friends / family of your current clients will reach out to you.
How about pivoting – can you share the story of a time you’ve had to pivot?
Covid in 2020 shut down all of the current / prospective clients I had been working on such as concerts, commercials, and social media content. At this point I started reaching out to online brands to create content for items they sold online. Another pivot I did was to create more content for my own YouTube, Tiktok, Instagram, & Facebook. Since travel was a thing of the past, I started going on road trips, hikes, etc. creating more landscape content and videos for YouTube with the activities that were open in Colorado (where I was living at the time).
Contact Info:
- Website: aonprestige.com
- Instagram: @AlexOrchilles
- Facebook: @AonPrestige
- Linkedin: Alejandro Orchilles
- Twitter: @AonPrestige
- Youtube: https://www.youtube.com/alexorchilles
- Other: Tiktok: @AlexOrchilles Drone / Aerial Content Services southfloridaaerials.co