We caught up with the brilliant and insightful Alejandra Lozano a few weeks ago and have shared our conversation below.

Alright, Alejandra thanks for taking the time to share your stories and insights with us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

I come from a country where limitations are everywhere. Since I was little, I was told that life was hard and that only a few could truly make it. On top of that, I was a highly sensitive child, and my family didn’t know how to help me navigate my emotions. This led me into deep depression, with multiple attempts to end my life. I’ve seen so many people suffer the same way—feeling hopeless, unable to find joy or light.

Yet, despite growing up in an environment that lacked support, I always had a vivid imagination. I saw myself shining, standing out, and breaking free from the circumstances I was born into. I refused to believe that I had to settle, that I couldn’t have it all. I dreamed of living in the U.S., visiting Disneyland, owning a car, and one day, waking up to the ocean outside my window.

Everything changed when I met my psychologist, who also had a background in coaching. Coaching was my awakening—an eye-opening realization that success isn’t about luck but about learning and applying the right tools to create the life you desire. Once I implemented those tools, my world transformed. Every “impossible” dream became a reality.

That’s when I knew I had to share this secret with others. My coaching business started growing as I helped clients transform their lives and achieve their dreams. I witnessed them go from grief to joy, from zero to buying their mother’s house, and from feeling stuck to receiving life-changing opportunities—like international invitations and business success.

But my mission didn’t stop there. I saw that coaching wasn’t just about personal success; it was about creating a ripple effect. When I became a business coach, I realized that by helping my clients succeed, I was also impacting the lives of those they served. This is bigger than me. This is about unlocking the hidden power within each of us, creating a domino effect of transformation.
Once you step into this, life becomes a miracle every day.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m a certified life and business coach, passionate about helping people break through limitations and create a life and business they truly love. My journey into coaching began with my own transformation. I grew up in an environment where limitations were the norm, where I was told that life was hard and success was reserved for a select few. As a highly sensitive child, I struggled with self-doubt, depression, and feeling out of place.

Everything changed when I discovered coaching. It was the key that unlocked a new way of thinking—one where success wasn’t about luck but about applying the right tools and strategies. Once I started implementing them, my life transformed, and I knew I had to share this secret with others.

Today, I help ambitious individuals and entrepreneurs step into their full potential by combining mindset shifts with strategic systems. My services include:

-Business Coaching – Helping entrepreneurs master marketing, sales, and systems to scale their businesses effortlessly.
-Life Coaching – Guiding individuals to break past limiting beliefs, build confidence, and achieve their biggest goals.
-Sales & Marketing Strategy – Teaching clients how to position themselves as the go-to expert in their industry, attract dream clients, and increase conversions.

The biggest problem I solve? Helping people see their own worth. When you fully believe in yourself, in your value, and in the fact that people want and need what you offer, everything changes. Confidence is the most powerful force in business—it’s magnetic. The moment you embody that belief, you start projecting value and trust, and that’s when you become compelling.

This is exactly how the world’s most successful brands have thrived. It’s not just about what they sell—it’s about the unshakable belief they project. And that’s what I help my clients achieve: a mindset and strategy so powerful that success becomes inevitable.

I’m most proud of the transformations I’ve witnessed—clients going from feeling stuck to achieving their wildest dreams, from struggling to sign clients to building six-figure businesses, from doubting themselves to stepping into unstoppable confidence.

If there’s one thing I want people to know, it’s this: You are capable of more than you imagine. Your success is not a matter of “if” but of “when” once you align your mindset with the right strategies.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the biggest lessons I had to unlearn was the belief that “it’s too good to be true.” This idea was so deeply embedded in my subconscious that it led me to sabotage myself time and time again.

I grew up in an environment where struggle was the norm, where I was told that life was hard and that only a lucky few could truly succeed. So, whenever something amazing happened—whether it was an opportunity, financial success, or even deep happiness—I felt like it wasn’t real or that it wouldn’t last. I constantly found myself questioning, Do I really deserve this?

The backstory is that I didn’t expose myself enough to opportunities that would allow me to thrive and continue attracting amazing experiences. Deep down, I feared that if I reached too high, it would all come crashing down. This fear reflected in my professional life, where I played small instead of stepping fully into my potential. It also showed up in my romantic life, where I unconsciously pushed away love and happiness, believing they were fleeting or unattainable.

But over time, through deep inner work and coaching, I realized that this belief was keeping me trapped. I had to unlearn the idea that happiness, success, and abundance were only for “certain people” and accept that I was just as worthy of all the goodness life had to offer.

The moment I embraced this truth, everything shifted. I stopped questioning my blessings and started allowing myself to fully receive them. I understood that I could be happy, blessed, and successful—and that I could have it all. Not because of luck, but because I had the power to create it.

Unlearning this limiting belief was the key that unlocked a whole new level of fulfillment and success for me. And now, I help others break free from their own hidden barriers so they, too, can step into the life they truly deserve.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

What has helped me build my reputation within my market is embracing my unique gift—the power to inspire.

I’ve consistently heard from clients and people around me that my words, messages, and thoughts have a way of moving them into radical action. It’s not just about motivation; it’s about helping them shift their perception—from seeing limitations to recognizing their true potential.

I have built my reputation by showing up with authenticity, deep belief in transformation, and a results-driven approach. I don’t just teach concepts; I guide my clients through real, actionable strategies that help them create tangible success. Whether it’s in business or life, I help them reframe their mindset in a way that serves them and allows them to experience incredible breakthroughs.

The impact of my work speaks for itself—when my clients achieve powerful results, from scaling their businesses to transforming their personal lives, that naturally builds trust and credibility. My reputation has grown because people see the real change in themselves and others and know that working with me leads to results.

At the core, what truly sets me apart is my ability to see beyond what people believe is possible for themselves and guide them to step into that higher version of who they are meant to be. That’s the magic behind my reputation—it’s built on transformation, action, and undeniable results.

Contact Info:

• Website: https://bcoachale.com
• Instagram: https://www.instagram.com/alejandralozano.coach/?hl=es
• Facebook: https://www.facebook.com/alejandra.lozano.1804
• Linkedin: https://www.linkedin.com/in/alejandralozanocoach
• Youtube: https://www.youtube.com/channel/UChimLuoEmYKqIay9Pfzuo6A/videos