We’re excited to introduce you to the always interesting and insightful Alberta Barnes. We hope you’ll enjoy our conversation with Alberta below.

Alberta, thanks for taking the time to share your stories with us today What’s the backstory behind how you came up with the idea for your business?

I started Goo Goo Lashes Beauty Cosmetics in 2015 as a vision in my mind, My vision was to create a product that was ethical sustainability and it’s growing importance in the beauty industry because I did not want to be another make-up brand. I knew I wanted to be more by impacting on others and having a brand that truly represents the individuality of beauty and strength.

More importantly I wanted to create a makeup brand recognizing the lack of representation for women like myself. Goo Goo Cosmetics embraces diversity in all its forms, celebrating beauty in every shade, and empowering individuals to feel confident and beautiful in their own skin. Why? I have been there wearing makeup products that did not cater to my skin tone from foundation, to lipstick and blushes I was always the odd one out between my friends and felt uncomfortable it was my make up and it’s limited range. I yearned for a company to be more inclusive in their products. Our lashes are the most powerful and unique styled product that is highly sort after, this was the beginning of the journey.

So during Lockdown and being heavily pregnant I realised there truly is no time than the present. I began to head first dive in setting up and creating my business. The more I began creating clearly my vision came, seeing woman and young girls and how they feel about themselves and young individuals of the LBGTQIA + community made me more determined to ensure my brand signifies empowerment.

Makeup has the incredible ability to enhance one’s natural features and boost confidence. Goo Goo Cosmetics understands this transformative power and I design products with the utmost care. From vibrant eyeshadow palettes to pigmented lipsticks, their luxurious line of cosmetics allows women to express their individuality and embrace their unique beauty. Each product is meticulously designed to cater to a diverse range of skin tones, ensuring that every woman can find the perfect shade to complement her complexion.

In a world where beauty standards often exclude diverse voices, I am working and pushing my brand to emerge with a powerful mission to empower women and women of colour from within. Goo Goo Cosmetics, a luxury beauty brand, is more than just a makeup company; it is a movement that celebrates individuality, inclusivity, and the transformative power of makeup.

As a brand committed to making a positive impact on the environment, I take pride in using vegan ingredients and sustainable packaging. By choosing vegan ingredients, we ensure not only provide high-quality, cruelty-free products but also contribute to the preservation of animal welfare. I am dedicated to using sustainable packaging to support reducing the environmental footprint, reflecting their ethos of responsible luxury. With Goo Goo Cosmetics, beauty enthusiasts can feel good about looking good.

Why Choose us?
Choosing Goo Goo Cosmetics means joining a community of empowered individuals who celebrate their uniqueness. The brand offers more than just makeup; it offers a transformative experience, a journey of self-discovery, and a celebration of diversity. With their exceptional product range, dedication to vegan and sustainable practices,Goo Goo Cosmetics sets a new standard for luxury beauty.

I am so excited for the next stage of our journey with new products and commercial work in the pipeline, I hope you will join us on this journey.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My Background is in healthcare, and transformation, I wanted to create a brand that thought about it’s products and why it’s needed. Goo Goo cosmetics is notoriously known for it’s lashes, our lashes are the best in the game. I love lashes, I believe my eyes are one of my greatest features and tried a lot of lashes, I have sensitive eyes so the lashes I was wearing would feel scratchy and make my eyes weep and the lashes would start coming off falling halfway down my face( the embarrassment).

I had enough and wanted to create beautiful, statement defining lashes for any occasion with research I was then came across Vegan materials for lashes. Our lashes are handmade to add to the quality and care I take and want for my customers new and loyal. We have signature lashes that sell immediately I get personal messages on about Goo Goo cosmetic lashes and how the customer loves the look and feel.

I most proud of our lashes an love the new collections that are due come soon, revamped the packing for our velvet lipliner, brand new lipsticks, and eyeshadow palettes also not yet launched coming.

I am really passionate about empowering and really supporting individuals on their journey to self discovering their beauty, it is ok to not be inside the norms.. I wasn’t and I feel and love myself and beauty knowing what I represent.

What’s a lesson you had to unlearn and what’s the backstory?

A lesson, I had to learn is patience, rushing to release a product and not sampling it, is lesson 101. I had to learn the hard way with a product I designed and not doing enough research to ensure of any similarities to others as well as quality of product.

I lost over £1000, because I was so sure of my name, the design and having used this manufacturer did not need to doubt the quality of the product. But I made a mistake, in clarity and not further asking for samples, trusting a design lay out is not good enough and assuming the quality of product would be the same is naïve.

Now, I double check every, design and communications and definitely have samples sent over to me, this has enabled me to make tweaks reducing unnecessary costs and wasted product.

Has my business has grown and learning more about finances, I am more confident and vigilant with my product creations.

Can you talk to us about how your funded your business?

My sister supported in helping to get additional capital for my business and I put some savings together, with this, it helped me identify and research into products, logo, packaging and sampling, setting up finance accounts, and most importantly auditing

Contact Info:

• Website: www.googoocosmetics
• Instagram: @googoocosmetics_
• Facebook: @googoocosmetics
• Youtube: @googoolashesbeautycosmetics