We were lucky to catch up with Alane (Coco) Ekonomou recently and have shared our conversation below.

Alright, Alane (Coco) thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?

The journey behind Coco Tanning Company is rooted in empowering confidence, convenience, and opportunity. The brand began with a simple mission: to provide a luxury, on-the-go tanning experience that enhances self-esteem and radiates natural beauty. However, the vision quickly expanded to include empowering women to embrace entrepreneurship.

As someone who started this business while managing multiple responsibilities, I understand the challenges of launching a company. That’s why I’ve built Coco Tanning Company with simplicity and accessibility at its core—creating a model that not only provides exceptional services but also inspires others to start their own journey.

By sharing tools, support, and a clear roadmap, Coco Tanning Company opens doors for women to step into their own entrepreneurial dreams, fostering independence and financial growth. This mission isn’t just about beauty; it’s about building a community of empowered, successful women.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Coco Tanning Company began with a passion for providing luxury spray tanning that fits seamlessly into the busy lifestyles of modern women. My journey into the beauty and wellness industry started as a way to empower others by enhancing their confidence and self-esteem. I noticed a gap in the market for convenient, mobile tanning services that didn’t compromise on quality, and that’s when Coco Tanning was born.

We specialize in personalized, on-the-go spray tans that leave clients with a natural, sun-kissed glow. Beyond the tanning process, we solve a key problem for our clients: the lack of time and access to luxury beauty services that cater to their schedules. By bringing the service directly to them, we ensure they feel radiant and confident, whether they’re preparing for a big event or just want to treat themselves.

What sets Coco Tanning apart is not just the service but the experience. We prioritize clean, organic products, attention to detail, and a tailored approach for every client. I am proud of the relationships we’ve built with our clients, creating a community that trusts us for consistent results and exceptional care.

Most importantly, Coco Tanning represents empowerment and opportunity. My vision extends beyond serving clients—I aim to inspire other women to see entrepreneurship as a path to independence and growth. At the core of everything we do is a commitment to helping women feel beautiful inside and out while showing them that building a business of their own is entirely possible.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Building a strong reputation in my market has been about staying active, visible, and connected. I’m constantly involved in the hottest local events and collaborating with some of the most sought-after companies and business owners in the area. From pop-ups to exclusive networking events, I make it a priority to show up with a professional and polished setup that reflects the quality of my brand. These events not only keep Coco Tanning in front of new audiences but also help me foster strong connections within the community.

In addition, I run consistent giveaways on Instagram and partner with other businesses to create unique, engaging campaigns. These collaborations have been a game changer, allowing me to tap into new audiences while supporting other entrepreneurs.

Of course, none of this would be possible without an amazing marketing strategy. With the help of Lucca Lily, my branding and campaigns are always on point, from visuals to messaging. They’ve been instrumental in ensuring Coco Tanning Company is not just seen but remembered. Combining top-notch service, community engagement, and standout marketing has been the foundation of building my reputation and keeping my brand top of mind.

How do you keep in touch with clients and foster brand loyalty?

Staying connected with clients is at the heart of Coco Tanning Company. I rely on a combination of email and SMS campaigns to keep clients informed about upcoming promotions, events, and tips for maintaining their glow. These campaigns ensure I stay top of mind while providing real value to my clients.

I’m also highly active on social media, sharing content that ranges from behind-the-scenes moments to collaborations with other local businesses. By engaging with followers through comments, messages, and interactive stories, I build a sense of community and keep the conversation going.

Beyond digital touchpoints, my in-person presence at events allows me to connect directly with clients and reinforce loyalty. Whether it’s a pop-up, giveaway, or collaborative event, I make it a priority to provide a memorable experience. Combining digital and personal interactions ensures that Coco Tanning isn’t just a service—it’s a brand clients feel connected to and excited about.

Contact Info:

• Website: https://cocotanco.com
• Instagram: @cocotancompany
• Facebook: @cocotancompany

Image Credits

Golden Aura Studios