Alright – so today we’ve got the honor of introducing you to Alana Palmer. We think you’ll enjoy our conversation, we’ve shared it below.

Alana, thanks for taking the time to share your stories with us today Do you manage your own social media?

I manage all of my social media because that is my specialty, with any company or university organization I am a part of I like to be on the creative leadership team.

Alana, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Alana, and I’m thrilled to be on this creative journey where art, design, and entrepreneurship come together. Since I was young, I’ve been drawn to creative expression—starting with poetry and photography, which became my first loves. In high school, I found my passion for graphic design, and that opened a whole new world for me. I continued to build on these skills in college, where I expanded my focus into social media management, blending my love for visual storytelling with strategic content creation.

Throughout my career so far, I’ve had the privilege of managing over 20 social media accounts, including my own, and have collaborated with over 50 brands, like Samsung, Parade, and Good Molecules. These partnerships have pushed my creative boundaries and strengthened my ability to craft compelling stories for diverse audiences.

I’m currently studying Graphic and Interactive Design with Entrepreneurial Studies at Temple University’s Tyler School of Art, which has provided me with a strong foundation in design theory and innovative thinking. Looking to the future, I aim to further establish myself as a freelance digital artist and social media manager. I’m working on launching my second book and a new app for lifeguard management called Luddy in 2025, which I’m excited to bring to life! My journey is centered around inclusivity, creativity, and impact—values that drive everything I do. I’m passionate about empowering individuals from all backgrounds, which is reflected in my model media startup that promotes diversity in the fashion industry and creates meaningful, inclusive experiences through yearly events and content.

What sets me apart is this intersection of design, content creation, and a commitment to building authentic connections. My work isn’t just about aesthetics; it’s about creating spaces—be it online or in-person—where people feel seen, inspired, and motivated to bring out the best in themselves.

How did you build your audience on social media?

Building my social media audience has been a journey of trial, growth, and self-expression. I started by sharing personal projects—my poetry, photography, and design work—and gradually realized the power of consistent, authentic content. In college, when I delved into social media management, I began to treat my online presence as both a portfolio and a platform for connecting with like-minded creators, brands, and audiences.

One big turning point was when I decided to approach social media with intention. Instead of posting randomly, I crafted content that spoke to my passions and aligned with the communities I wanted to be a part of. Sharing behind-the-scenes content, engaging with my audience through comments and DMs, and collaborating with influencers and brands also played a big role. Over time, this built trust and allowed me to land collaborations with brands like Samsung, Parade, and Good Molecules. Staying open to new trends while staying true to my style has also been key to building an audience that connects with me authentically.

For those just starting, my advice is to find your unique voice and lean into it. Your audience will connect with you more deeply if they see the real, unfiltered you. Consistency is also essential; posting regularly keeps your audience engaged and helps build momentum. Don’t be afraid to experiment with different types of content—Reels, Stories, static posts—and take note of what resonates most.

Also, engage with your community. Respond to comments, join conversations in your niche, and build relationships with other creators. Social media is about connecting, not just broadcasting. Lastly, give yourself time. Building an audience takes patience and persistence. Set small goals, track your progress, and remember that every follower you gain is a connection with someone who appreciates what you bring to the table.

What’s the most rewarding aspect of being a creative in your experience?

The most rewarding part of being an artist and creative is seeing my work resonate with others and spark connections. Knowing that something I’ve created—whether it’s a photograph, a design, or a piece of writing—can evoke emotion, inspire thought, or simply brighten someone’s day is incredibly fulfilling. It’s this power of art to create shared experiences that drives me.

I also love the freedom of exploration that comes with being a creative. Each project, whether personal or collaborative, gives me the chance to grow, experiment, and challenge myself in new ways. Art is limitless, and that inspires me to keep pushing boundaries and discovering new facets of my own creativity.

On a personal level, being an artist is my way of processing and expressing the world around me. It’s a form of self-discovery that keeps me grounded while allowing me to continually evolve. But beyond personal growth, it’s the idea that my work can have a positive impact on others that makes it all truly rewarding.

Contact Info:

• Website: https://alanamoriahdigital.mypixieset.com/
• Instagram: https://instagram.com/@its.alanaaa
• Other: https://tiktok.com/@heyooitsalana

Image Credits

Alana Palmer (me)