We caught up with the brilliant and insightful Alan Snyder a few weeks ago and have shared our conversation below.

Alright, Alan thanks for taking the time to share your stories and insights with us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

Having been in the alternative asset space for years,i believed that there had to ba a better way for investors to participate in this high growth ,multi trillion dollar asset class.I wanted to democratize the ownership so a broader audience could participate,enjoy true market pricing,control over the sale when desired and have liquidity when sought.The looooong journey began to create a unique auction system,to seek SEC approval for regulatory oversight to offer a common stock.Building the technology execution to an institutional grade level with full regulatory compliance and navigate the SEC took a month of sundays e.g. 24X7 for 2 years.Then conduct two sales successfully proven it all worked.

Alan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Wall St background-always focused on making it better for an investor

How did you put together the initial capital you needed to start your business?

Unfortunately,we started the business during a time that any venture investing that was not directly tied to AI was challenging.We kissed many frogs and did find some princes and damsels from the pool of High Net Worth Investors and Family Offices,ultimately raising $ 7mn to build out the infrastructure.

Any fun sales or marketing stories?

Early on we targeted the world of collectibles which in the case of fine art has been in a bear market,worst in 30 years.We knew from the beginning that there were endless use cases for what we were able to build and are now working with a number of capital market large companies to deploy our tech stack with them e.g. Music royalties,income share contract for sports players/influencers and a smattering of high potential collectibles.