We were lucky to catch up with Alan Lozano recently and have shared our conversation below.
Hi Alan, thanks for joining us today. Was there an experience or lesson you learned at a previous job that’s benefited your career afterwards?
In a past life, I was an aspiring professional musician. My brother, Daniel and I were aspiring rock and rollers from the time we were young teenagers well into our thirties. We had the best time and were lucky to experience things that most people truly dream of. While we were still playing, we began to take our real estate courses and we quickly learned that there were many parallels between the music business and being in the real estate business, the most important of which include branding, self promotion and marketing. As a musician, constant self promotion is the name of the game. From exposing people to your music to marketing live shows, it’s all about shameless self promotion. The same is true about a career in real estate. Your brand is your identity and it’s up to us as agents to spread the word about ourselves and our value propositions. We have been so accustomed to promotion that it was a seamless transition. Now. we strive to be real estate rockstars that perform for our clients!
Alan, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My name is Alan Lozano and my brother Daniel and I are The Property Hermanos Team with eXp Realty. We’ve been in the real estate business since 2016 and are having a blast. We’re born and raised in San Antonio, TX and are very proud graduates of Central Catholic High School. Daniel and I were both aspiring professional musicians from an early age and love music. I’ve also worked as a pharmacy technician and Daniel has worked as a phlebotomist in the medical field. We’re very proud to have been recognized as two time ICON agents with our company and have received accolades including Texas Top Producers, Real Producers Rising Stars, NAHREP Top 10 Latino Agents and Platinum Top 50 Finalists for the past two years. Our distinguishing factor is simple. Service to our clients is our number one priority and honestly, we’re obsessed with it. If we can achieve five star plus one service with our clients, our job is done. When you work with us, you get two experienced agents in your corner working tirelessly to serve in all of your real estate endeavors.
We’d love to hear about you met your business partner.
Well, I met my brother and business partner when I was about two years old and he came screaming into the world. Well, I’m not sure if he was actually screaming but I’ve known him my whole life. We’ve always been very close even from a young age. Growing up we went to the same schools and spent almost all of our time together. Whether we were playing sports together or enjoying summers with our grandparents, we’ve always been there for each other. We played little league baseball together and won the Northwest Little League Championship in my last year in the league. What a memory! When Daniel was eleven, he started a rock band as the drummer and I just watched from the crowd for a while. After a little while, I was shocked when he asked me to be the singer. I reluctantly agreed and it was one of the best decisions of my life. We played all over the country together with some of our favorite all time musicians and had the time of our lives! Now, we grow our real estate business together and I couldn’t have a better partner. I’ve seen Daniel grow into a driven entrepreneur, knowledgeable advocate, fierce negotiator, loving husband to his wife, Lauren and unbelievable father to his children Dylan and Ariana. The best part is, we’re just getting started.
Where do you think you get most of your clients from?
The best source of new clients for us is our repeat referral base, by far! We put everything we have into serving our clients at the highest level. Our objective is always to create raving fans with our clients and they truly turn into friends of ours when all is said and done, even the challenging ones! When we’re entrusted with taking care of a client referral, we don’t take it lightly and work even harder to earn their business, gain their trust and build rapport to ensure we have an opportunity to work with them and their referrals for a lifetime.
Contact Info:
- Website: www.propertyhermanos.com
- Instagram: www.instagram.com/propertyhermanos