We caught up with the brilliant and insightful Akenah Walker a few weeks ago and have shared our conversation below.

Alright, Akenah thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

The mission statement of Stormy Sweet Creations intends to serve lovers of sweets and treats, event planners, party throwers, and worldwide customers who enjoy decorative, delicious desserts. Stormy Sweet Creations is based on the beginnings of ancestorial recipes that were past down from generation to generation with hopes that my business will continue the passing of my family’s recipes and more. This mission has led to the expansion of establishing a business where I could create cakes and other divine sweets. From personalizing small orders to now serving customized treats at large events such as birthday celebrations, baby showers, and pop-up shops, I am expanding my brand, growing my clientele, and making connections and customized sweets that are both genuine and unique.

Akenah , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Akenah Walker, and the owner of Stormy Sweet Creations. Born and raised in Atlanta, Georgia. I graduated from Benjamin Elijah Mays High School in 2016. Years later I started Stormy Sweet Creations in March 2019, which became a small but powerful business that creates divine sweets and customized sweets. Stormy Sweet Creations is one of a kind with a unique name like itself. My business is like no other because it is a one-stop-shop service that not only specializes in fresh baked goods but also caters to providing event décor. Most clientele would have to get their event desserts and an event décor specialist from two different businesses, whereas, with Stormy Sweet Creations, clients are fortunate to experience less hassle and more satisfaction by partnering with this one-stop shop. Customers can purchase their sweets for an event and can also experience personalized services such as decoration labels, treat tables, and customized backdrops. Although it was not easy, I am where I am today because of countless amounts of networking, endless promoting, and dedication from my loyal supporters. The lessons I have learned along the way is that everything new is a trial and error experience, and you have to be willing to find what works best for you.

Any insights you can share with us about how you built up your social media presence?

When I started building my audience on social media, I started by creating tons of content to post on my social media pages such as practice cakes and clientele orders. In addition to posting, I would use trending hashtags relating to the type of product that I was presenting on my page. When TikTok was on the rise, I began to make creative videos with cap cut to give the videos a special effect and add popular songs to my videos to bring more audience to my page. Shortly after, Instagram started adding reels on their platform, which provided me the opportunity to gain more customers. My advice to anyone that is building their social media presence is to know your audience and post consistently, even when you have a small number of likes or views.

We’d love to hear a story of resilience from your journey.

There have been countless amounts of times I’ve had obstacles such as learning and perfecting baking techniques, trial and error on customized designs, and miscalculating measurements for certain recipes. During these times, I knew there was a different approach I could take while making all of these products so it would not turn out how it did before. With anything, there are always trials and errors, and nothing is ever going to be as perfect. However, practice makes perfect, you have to be able to use what works best for you. While going through these trials, yes, I did want to give up but I kept going because I knew if I just kept practicing and took my time with things, my products would turn out exactly how I wanted them to. My passion combined with my desire and determination to get better is the fuel behind my resilience.

Contact Info:

• Instagram: Stormy Sweet Creations