We caught up with the brilliant and insightful AJ Lovelace a few weeks ago and have shared our conversation below.

AJ, thanks for joining us, excited to have you contributing your stories and insights. I’m sure there have been days where the challenges of being an artist or creative force you to think about what it would be like to just have a regular job. When’s the last time you felt that way? Did you have any insights from the experience?

I’m happiest when I’m creating, it puts air in my lungs. There have been many times when I’ve thought about what it would be like to travel a more traditional path, and I can’t picture it.  I can always envision my future where the clarity around pursuing my creative path is certain.

When I begin a new project, I push myself beyond the limits of the circumstances around me to elevate my craft. Not long ago, at the start of a new project, I reached out to people I initially thought would be part of the production process but was quickly met with doubt. Again, I exceeded the limitations of the people, finances, and tools around me. I found this confusing because I’ve always shown my capability to deliver. I don’t accept the idea that there isn’t a way forward. Sadly, artists seldom dictate the value of our work.

I felt disillusioned reading stories about people in far less creative arenas finding support and opportunity. “Why can’t they see that I’m worth it? Why are they questioning my abilities? Haven’t I proven myself enough?” The fear of others invaded my mind and cast a melancholy over me. I spent two days fantasizing about a simpler and more traditional life, but it left me empty.

I stumbled across a photograph of my work and remembered who I was. I build from the invisible and manifest the impossible. I tuned out the noise of others and listened to myself. Listening to the voice that had survived more than doubt and took risks that scared others away was the only option. I am the only one living my life and must continue to do so like countless artists before me. The way of the future is the way of the artist. We sculpt culture so audiences have memories to hold onto and that gift is greater than any doubt.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My creative path started at seven when I was convinced I’d make a living as a portrait painter. The summer before I began high school I surrendered to my need to be a storyteller through film and theater. It was clear to me that using my endless imagination and well of emotionality to connect with others was my purpose. I later discovered my artistic ability could heal me and others who experienced it. This discovery would free me to become a fearless and daring artist who could contribute to the world around him and beyond.

As an artist, I’m hired as a director, writer, actor, photographer, and cinematographer to produce the ideas others conceive. My skills as a creative technician range from filming music videos and branded content to cinema and photography. I conceptualize the most impactful ways to tell a story, which I execute by leading a team of exceptional artists and craftspeople.

I’ve spent most of my life mastering the essential skills to be beyond proficient in front of and behind the camera. I value the members of my team not only because I once did those jobs, but because I was a one-man band who worked beyond my limits to achieve the best work possible. I care that those around me sincerely feel my commitment to them and the work we create. My process is meticulous, focused, precise, and welcoming. I’m proud that I’ve been able to maintain and sustain healthy relationships with my collaborators and clients. Longevity matters because it is an indicator of trust and perseverance.

In your view, what can society to do to best support artists, creatives and a thriving creative ecosystem?

The best thing we can do is remind artists they’re more than the dollars they earn. We need to keep art programs alive in the school system. So many young people rely on that outlet to survive, I certainly did and still do. It takes a certain sensitivity to be an artist and everyone must know that there are resources to help them in difficult times. Sharing and supporting the art of artists you know can benefit them tremendously.

Are there any resources you wish you knew about earlier in your creative journey?

Being aware of grant programs earlier in my career would’ve made a difference in my production process. There are other resources like college-level courses at low cost available to the public to further their craft and talents. I believe it is important to seek out a community of like-minded artists. I used to feel like I had to create in solitude until my work was perfect. Everyone is working to figure it out the best they can, and that’s OK!

Contact Info:

• Website: https://www.ajlovelace.com/
• Instagram: https://www.instagram.com/alovelacejr
• Twitter: https://x.com/alovelacejr
• Youtube: https://www.youtube.com/@ajlovelace
• Other: IMDb: https://www.imdb.com/name/nm4108239/

Image Credits

AJ Lovelace, Alex U. Griffin, Raven Trammell, Brooke Olsen