Alright – so today we’ve got the honor of introducing you to Aishia Cobb. We think you’ll enjoy our conversation, we’ve shared it below.
Aishia, looking forward to hearing all of your stories today. Alright, so one thing we think people don’t talk about nearly enough is investments – either time or money. What’s one of the best or worst investments you’ve made and what did you learned from the experience?
The best investment I made was going through business coaching courses. Before making a firm decision on joining programs to further my business knowledge, I would procrastinate and give every excuse as to why I could not invest. Lack of investment kept me at a stagnant space. Once I finally decided to take the courses, they catapulted me to be the best CEO possible. I spent well over 9k on courses and further coaching. The information I learned helped me expand to 4 states, gain multiple contracts and connect with investors who poured into me. The biggest lesson I learned is that if I would’ve acted faster I would’ve grown faster.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I am an Illinois native, mom and business mentor. I help stagnant business owners and visionaries reach 6 figures through business mentorship, one on one coaching, and industry course building. I believe that one of the most valuable and free tools we have accessible to us is discipline. We just have to apply it. I am extremely passionate about my craft. When helping clients I send them through a 4 week live virtual program that ensures they learn to run a properly structured business from start up to funding. At the end of our program we help them obtain up to 400k in revenue based business funding, write them a business and financial plan and provide a plan of action. From there they literally take off. Some of my clients started off with one standard product or service and after diligently working with my company they now teach courses in their industry that bring in 10-20k in profits each month, they have become authors and launched digital and physical products that produce more income than the original services they offered. What sets my company apart is that we have not automated EVERYTHING. I believe automation is great, however, so many clients still prefer one on one assistance. They want to feel like they’re heard and appreciated and that’s what we ensure. Our motto “Your business is our business.”
Any advice for growing your clientele? What’s been most effective for you?
Wealth is in the follow up. If a client inquired about your services no matter the platform, always follow up with them. I use the 2X2X2 method. Once they inquire I call back in 2 days. If the deal is not sealed I call back in 2 weeks. During this period myself or my staff writes down intricate things about the client so we can make the conversation as natural as possible. If the deal is not closed at the 2 week mark, we schedule to call them in 2 months. This keeps our company on their mind at all times and let’s them know we value their business.
Any advice for managing a team?
Treat your employees they way you wanted to be treated when you were an employee. Communicate efficiently and make sure your staff understands your rules. If your business structure is faulty your staff will notice. Be honest, if you’re unable to do something be upfront and refer them to a company that can provide the assistance. Be fair, a lot of errors can be corrected through conversation. Have your policies and procedures in order. Your staff will always have a how to guide to refer to.
Contact Info:
- Website: Shisconsulting.com
- Instagram: https://www.instagram.com/shis_consulting/
- Facebook: https://www.facebook.com/shisconsulting