We caught up with the brilliant and insightful Aisha Bryant a few weeks ago and have shared our conversation below.

Aisha , appreciate you joining us today. How did you come up with the idea for your business?

I’m the owner and founder of Evolv Marketing Management. My journey into marketing began with my previous venture, Glorious Gold Collection. Originally, I started with a clothing brand focused on classy, fashionable women’s wear from 2018 to 2021. During that time, I wore many hats—I modeled, handled marketing, designed the website, and directed creative aspects for GGC.

As I dived deeper into marketing and explored evolving fashion trends on Instagram, a turning point came when a reality TV star noticed and appreciated my work. She invited me to collaborate, firing up my excitement to learn more about her brand and where I can come in and effectively market it. We met in her new office to dive into her fashion inventory and discussed her vision for content. Our partnership blossomed over five months in the summer of 2021. Together, we traveled, produced commercials, and crafted aesthetically trendy content—including one piece that received over 300,000 views.

Seeing the impact of our work and recognizing the potential in assisting other business owners with their marketing needs, I decided to establish my own marketing firm. With my first paying client onboard, I embarked on a journey of research and growth. I looked for guidance from a marketing mentor, where we invested in building a professional website and creating brand marketing through a photoshoot.

Once my website was live and my brand visuals were in place, I focused on structuring a solid business plan. Word of mouth soon began to bring in inquiries, signaling a promising start for Evolv Marketing Management. This business adventure was truly exciting for me because I felt like I was tackling a problem that countless business owners desperately needed solutions for.

Aisha , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My journey into marketing began with my previous venture, Glorious Gold Collection. Originally, I started with a clothing brand focused on classy, fashionable women’s wear from 2018 to 2021. During that time, I wore many hats—I modeled, handled marketing, designed the website, and directed creative aspects for GGC.

As I dived deeper into marketing and explored evolving fashion trends on Instagram, a turning point came when a reality TV star noticed and appreciated my work. She invited me to collaborate, firing up my excitement to learn more about her brand and where I can come in and effectively market it. We met in her new office to dive into her fashion inventory and discussed her vision for content. Our partnership blossomed over five months in the summer of 2021. Together, we traveled, produced commercials, and crafted aesthetically trendy content—including one piece that received over 300,000 views.

Seeing the impact of our work and recognizing the potential in assisting other business owners with their marketing needs, I decided to establish my own marketing firm. Once my website was live and my brand visuals were in place, I focused on structuring a solid business plan. Based on my experience and skill set, I aimed to offer services that I knew would truly elevate others businesses. This included social media management, collaborative brainstorming sessions, content creation (including user-generated content), and occasionally web design.

I observed that many businesses were in need of updated websites, a stronger social media presence, or simply a more structured approach to pouring out their ideas. Recognizing that most marketing firms were larger and more expensive, I saw an opportunity to differentiate myself by providing a more personal touch and making my services more affordable.

For established business owners undergoing rebranding or seeking enhancements, budget considerations are crucial. I altered my services to accommodate they’re needs. Beyond affordability, I make sure that each client gains valuable insights during our collaboration, from initial contracting through to the completion of our services.

Let’s talk about resilience next – do you have a story you can share with us?

Running a marketing business has been more challenging than managing my clothing brand. The main hurdle isn’t the demand for marketing services but rather finding clients whose budgets align with what I offer. To address this, I realized I needed a proactive strategy to raise awareness about my new brand in front of the right audience.

Initially, relying on word of mouth helped, but I knew I needed a more effective approach. I started promoting myself and my services on TikTok and Instagram, optimized my website for better visibility on Google, and began reaching out to local businesses directly. Initially, the results were not as promising as I had hoped, and feedback was scarce, however, I remained consistent and persistent.

After about two weeks, I began to see the fruits of my efforts. I received inquiries from a client interested in projects both in Chicago and Italy, Texas. This validated that my revised strategy was starting to pay off and reinforced my belief in the power of persistence in business growth.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

As exciting as it is to welcome new clients, one of the most important lessons I’ve learned is that I can’t accept every client that comes my way simply because they need marketing services and fit within my budget services. Early on in my journey of marketing for other businesses, I encountered industries with which I wasn’t very familiar with, such as business consulting or mechanical brands.

In these cases, I found myself unable to meet all their requirements to their satisfaction due to my lack of deep knowledge and understanding of their specific audience needs. It became clear that narrowing down the correct audience and providing great value was crucial. Otherwise, there’s a risk of attracting clients from industries where I lack expertise, potentially leading to mismatched expectations and outcomes.

Contact Info:

• Website: https://www.Evolvmm.com
• Instagram: @EvolvMarketiingManagement
• Facebook: Evolv Marketing Management
• Linkedin: Evolv Marketing Management