Today we’d like to introduce you to Ainsley Ericksen.

Hi Ainsley, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My journey began over two decades ago in the dynamic world of marketing and business development, where I spearheaded initiatives across global markets—from North America to APAC. This global exposure not only broadened my professional horizon but also deepened my understanding of diverse workplace cultures and leadership styles.

Over time, I realized there were two sides to the impact I wanted to make: one grounded in strategic marketing and business performance, and the other in people—helping individuals grow, lead, and navigate complexity with greater confidence. That led to the coaching arm of ZenZero, which has become a deeply fulfilling part of my work.

This shift was inspired not only by my own experiences with burnout and leadership challenges in corporate environments, but also by the privilege of leading incredible teams and witnessing the growth that happens when people are given the right mix of encouragement, space, and support. I believe meaningful, lasting change starts with people, meeting them where they are, and supporting them in moving forward with intention.

To deepen my skills, I became a certified Executive Coach through the Centre for Executive Coaching and a certified Lumina Practitioner. I’m currently preparing to sit for my ACC (Associate Certified Coach) credential with the International Coaching Federation (ICF)—a globally recognized standard that reflects my commitment to professionalism, ethics, and continuous growth as a coach.

I use tools like Lumina Spark™ and Lumina Sales in my coaching practice because they go deeper than traditional assessments. They explore not only a person’s everyday behaviors, but also their underlying traits and stress responses—offering a nuanced, normed insight that drives meaningful self-awareness and transformation.

Through ZenZero Coaching & Consulting, I support clients through one-on-one coaching, group programs, and team workshops, always tailoring my approach to their unique needs. This journey has not only been about reaching where I am today but also about continuously learning and evolving to bring the most effective and empathetic strategies to those I work with. Through ZenZero, I aim to empower professionals and organizations to lead with a heart and drive innovation with a clear understanding of themselves and their teams.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
My journey has been full of twists and turns, and one of the most humbling parts has been the constant evolution of self-awareness. It’s something I work on every day—not just to grow as a person, but to show up more fully for my clients.

Shifting from a consulting mindset (where I’m used to giving answers) to coaching (where the magic happens when people find their own) has stretched me in the best way. Coaching isn’t about being the expert in the room—it’s about creating space, listening deeply, and asking the right questions. That change in mindset has allowed me to support people in a much deeper and more meaningful way—whether we’re talking business strategy or personal growth.

One of the biggest challenges? Helping people understand the value of coaching before they’ve experienced it. It’s often seen as a “nice to have” until they realize how much it can impact their clarity, resilience, and leadership. I like to describe a coach as a personal trainer—but for your mind, career, or business. We’re there not just to help you reach goals, but to build the mindset and confidence that carries you forward long after.

I don’t have it all figured out—and I don’t think anyone does. But I show up every day committed to learning, listening, and helping others rise. Whether through consulting or coaching, my work is about creating momentum, clarity, and possibility—for myself and for the people I support.

Alright, so let’s switch gears a bit and talk business. What should we know?
ZenZero Coaching & Consulting blends two powerful disciplines: executive coaching and strategic marketing. We help leaders grow their impact through personalized coaching and dynamic team workshops, while also offering tailored marketing strategies that drive business growth.

Our coaching is grounded in tools like Lumina Spark™, which provides deep insights into personality and behaviour—strengthening self-awareness, communication, and leadership effectiveness.

On the marketing side, we offer full-spectrum support—from developing compelling content and refining your sales funnel to acting as a fractional CMO. Every solution is customized to meet your business where it’s at—and help it grow.

What sets ZenZero apart is our holistic approach. We don’t just focus on immediate needs—we support our clients in building sustainable momentum. Whether it’s developing leadership capability, building your brand, or navigating change, we partner with you to unlock your potential and prepare for what’s next.

What are your plans for the future?
As ZenZero Coaching & Consulting approaches its second year, we’re stepping into an exciting new phase—one focused on thoughtful, sustainable growth.

On the coaching side, we’re launching a series of dynamic workshops that integrate powerful tools like Lumina Spark™ and Lumina Sales. These offerings will create space for deeper insight into communication, connection, and leadership—helping individuals and teams grow with intention and impact.

On the consulting side, we’re expanding our marketing and fractional CMO services to support more small and medium-sized businesses. Our aim is to help leaders scale smartly, build visibility, and align their marketing strategies with meaningful business outcomes—without the cost or complexity of a full-time executive.

We’re also growing in other important ways. This year, we’re expanding our team and bringing on new collaborators to support our evolving work. We’ve launched the ZZ Network—a curated group of trusted partners who bring deep expertise to support our clients’ diverse needs. From coaching to branding to strategic growth, this network allows us to offer more holistic, flexible support.

In addition, we’re creating more resources for our community—including free tools, guides, and e-books—to help people and businesses move forward with clarity and confidence.

Looking ahead, we’re also turning our attention outward. With a strong international network built over decades, I’m excited to introduce ZenZero to new markets and cultures. This isn’t just about global reach—it’s about enriching how we show up, lead, and support across different business landscapes.

It’s a big year, and I’m genuinely excited for what’s ahead.

Contact Info:

• Website: www.zenzeroconsulting.com
• Instagram: https://www.instagram.com/zenzeroconsulting/
• Linkedin: https://www.linkedin.com/company/zenzero-coaching-consulting