Alright – so today we’ve got the honor of introducing you to Aeryn O’Halloran. We think you’ll enjoy our conversation, we’ve shared it below.

Aeryn, appreciate you joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

In this case, “industry standard” would be both traditional and alternative medicine and I’d say the biggest difference is that I take my clients seriously. It’s disturbing how many people get dismissed and even gaslit by doctors who don’t understand the conditions that I help with. I’m here to listen, validate, and provide the support my clients need which creates an environment that is conducive to healing.

Plus, I’ve got a knack for breaking down complex concepts and helping people understand what their mystery symptoms mean so that they can feel empowered and in control of their body again. Once you understand what’s happening in your body, it really takes the edge off symptoms, everything starts to make sense, and it provides a clearer way forward.

Lastly, and maybe most importantly: while traditional medicine might not believe in or offer a cure just yet, I firmly believe one can be found. It might not be a quick fix, but I’ve seen some incredible transformations, (my own included), through wholistic approaches.

So, that’s the gist of it—believing in my clients, helping them understand their bodies and putting them back in the driver’s seat, addressing the underlying causes rather than merely managing symptoms, and using unique wholistic methods to carve a path to recovery

Aeryn, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I specialize in providing care to individuals with chronic conditions like POTS/dysautonomia, Chronic Fatigue Syndrome, Lyme disease, and Long COVID. These issues often trace back to trauma, which I define more broadly than just extreme events like horrific abuse or combat—it’s *any* event that prevents your nervous system from returning to normal function. This means trauma could manifest from things like medical procedures, injuries, or viral infections.

At the heart of my practice are these 3 pillars: Polyvagal Theory, neurosensory exercises, and foundational nutrition. Polyvagal Theory provides insight into how our nervous system responds to stress, while neurosensory exercises rewires dysfunctional responses, and nutrition helps the body produce the energy that it needs to repair itself. I use some other methods too, but those are the primary pillars.

How about pivoting – can you share the story of a time you’ve had to pivot?

I feel like I’m never *not* pivoting, but here’s one example:

When I first started my own business (early 2023), I was working a full-time corporate job while also managing my health during the early stages of remission. It became clear pretty quickly that trying to juggle it all was unsustainable. So, I made the terrifying decision to quit my job and transition to full-time entrepreneurship…

But, of course, that presented a new set of challenges that I couldn’t have foreseen without taking that leap. Long story short, I wasn’t able to get my business up and running and making a profit as quickly as I would have liked so when my old job asked me to come back to work for them and I reluctantly agreed. At first, it felt like a step backwards but it ended up being a step forward. I don’t know how it didn’t occur to me before, but I realized that by working part-time, (much more manageable than full-time), I could use those funds to reinvest in my business and HIRE HELP.

Ultimately, this “setback” – just like all the others – ended up being an opportunity for growth.

What’s worked well for you in terms of a source for new clients?

Contact Info:

• Website: www.bywildhope.com