We’re excited to introduce you to the always interesting and insightful Aerin Satovsky. We hope you’ll enjoy our conversation with Aerin below.

Aerin, appreciate you joining us today. We’d love to hear the story behind how you got your first job in field that you currently practice in.

Initially driven by a personal goal to clear my skin naturally, I delved into research on health and wellness. As a result, I was exposed to the profound impact of clean ingredients and balanced meals on our well-being. With this newfound knowledge, I launched “Clean and Checked,” an Instagram-based health and wellness platform, dedicated to sharing insights and promoting a lifestyle of healthful choices. My mission is to educate and inspire others to embrace healthier choices in their lives. Looking back, the journey of growing my platform, engaging with an audience, and constantly learning has been incredibly fulfilling. I am grateful for where this path has led me, providing not just a platform to share my passion but also shaping my understanding and commitment to health and wellness.

Aerin, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

As the creator of “Clean and Checked,” my path into the health and wellness sphere began as a personal challenge at the age of 15, driven by the desire to resolve my skin issues through natural means. This led me to uncover the misleading nature of food labels and the hidden, often harmful additives in products labeled as “organic,” “fresh,” or “natural.” My Instagram platform is dedicated to demystifying healthy eating and exposing these deceptions. I provide insights into making easy, healthful dietary swaps and understanding the true impact of ingredients on our health. My content ranges from educational posts about interpreting food labels to simple product swaps. I am most proud of how “Clean and Checked” makes healthy eating accessible and straightforward, helping followers to navigate the often-confusing world of food marketing and to choose truly healthy options. My goal is to inspire my audience to embrace a healthier lifestyle, highlighting that nourishment with the right foods can be both easy and life-changing.

If you could go back in time, do you think you would have chosen a different profession or specialty?

If I could go back, I would undoubtedly choose to create “Clean and Checked” again. My journey has not only cultivated a profound passion for the foods I consume and the products I select for my health, but it has also allowed me to spread awareness about the importance of clean eating and healthy living. “Clean and Checked” stands as an essential resource, particularly for those who find it challenging to access reliable health and wellness information or feel overwhelmed by the vast amount of available data in this field. It’s gratifying to know that my platform makes understanding and implementing healthier choices more approachable and manageable. The impact of my work and the positive feedback from my community reinforce my commitment to this path, continually fueling my drive to innovate and expand “Clean and Checked” to empower even more individuals on their journey to a healthier lifestyle.

Any advice for growing your clientele? What’s been most effective for you?

As the founder of “Clean and Checked,” the most effective strategy I’ve employed to grow my clientele is leveraging Canva to create visually compelling content, coupled with addressing everyday product choices in a relatable manner. By using Canva, I craft eye-catching and informative posts that draw the audience’s attention, making complex health and nutrition information both accessible and visually engaging. I also focus on common products many people use or are interested in, such as protein bars, and offer cleaner, healthier alternatives. This approach of highlighting familiar items and suggesting simple, healthier swaps resonates deeply with my audience. It educates them about better choices and demonstrates the practical application of my advice in their daily lives, thereby increasing engagement and trust in my brand.

Contact Info:

• Instagram: cleanandchecked