We caught up with the brilliant and insightful Adriana Lewis Zahirah Abdul-rahim a few weeks ago and have shared our conversation below.
Hi Adriana Lewis, thanks for joining us today. How did you come up with the idea for your business?
The idea for Fun 4 All Sensory and Softplay was born during a brainstorming session where I was thinking about entrepreneurial opportunities and came across a TikTok video showcasing a Softplay business. Something about the concept instantly clicked—I thought to myself, I could definitely do something like this. It was one of those moments where inspiration feels tangible, and I couldn’t shake the feeling that this idea had incredible potential.
I immediately shared the idea with Adriana, and her enthusiasm matched mine. Together, we dove headfirst into researching Softplay businesses. The more we explored, the more we realized how impactful this type of business could be, particularly in our area. Softplay businesses were not yet common in our community, and we saw an incredible opportunity to fill that gap while bringing something truly special to families and children.
What really made this idea stand out for us was the unique approach we envisioned—combining the fun of Softplay with the benefits of sensory-focused activities. We were determined to create an inclusive environment where every child could feel welcome, have fun, and learn through play. Our goal was to ensure that kids of all abilities could enjoy this space and benefit from the sensory components we thoughtfully incorporated.
The idea of a Softplay business was exciting because it offered so much more than entertainment—it was an opportunity to make a meaningful impact. Play is such a critical part of a child’s development, and by integrating sensory elements, we could create a space that not only encourages learning but also supports children who might not feel fully included in traditional play environments.
We were driven by the belief that children learn best when they’re having fun, and we wanted to foster a space where joy, creativity, and growth come together. The thought of building something that would bring families closer, allow kids to thrive, and meet an unaddressed need in our community was more than enough to convince us that this was a worthwhile endeavor.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
We are Adriana and Zahirah both dedicated mothers and full-time professionals who share a passion for creating a business that fosters community growth and inclusion.
Adriana, a mom of two with a background in business and management, balances her career and family life with determination and vision. Zahirah, a mom of five, brings her personal experience of raising a child with special needs, which has deeply shaped her understanding of the importance of creating inclusive spaces for all children.
Together, we envisioned Fun 4 All Sensory & Softplay as a way to give back to our community, providing a safe, enriching environment where children of all abilities can learn, grow, and thrive through play. Our shared goal is to offer families an inclusive resource that encourages connection, development, and joy while addressing the unique needs of the community.
Our personal journeys and professional expertise fuel our passion to make Fun 4 All a place where every family feels welcome.
At Fun 4 All Sensory and Softplay, we are passionate about serving families in our community by providing sensory and Softplay equipment rental services that enrich the lives of children and their families.
We are most proud of creating a space where every child can feel included, valued, and empowered to learn through play. As a women-owned, mom-operated company, we are deeply committed to fostering an environment that promotes creativity, physical fitness, and family connection.
Our mission goes beyond providing sensory and Softplay equipment rentals—we aim to make a meaningful impact in our community by addressing a need for inclusive recreational opportunities. We take pride in offering a service that accommodates younger children and children with special needs, ensuring that every family can experience joy and connection through play.
What sets us apart is our focus on inclusion, safety, and intentional design. Our equipment is carefully chosen to spark imagination and encourage social interaction while being accessible and welcoming for all children. We want families to know that when they choose Fun 4 All, they’re not just renting equipment—they’re creating cherished memories in an environment built with care, thoughtfulness, and love.
We want potential clients and followers to know that we’re here to support families, celebrate every child’s uniqueness, and provide experiences that are truly fun for all. It’s this dedication to inclusion and impact that drives everything we do..
We’d love to hear a story of resilience from your journey.
Our journey to creating Fun 4 All Sensory & Softplay is filled with moments that tested our resilience, but one moment stands out. Early on, when we first started developing the business, we faced unexpected challenges in balancing the demands of our full-time jobs, families, and the overwhelming process of turning our vision into reality. Between late nights researching equipment, juggling family responsibilities, and overcoming doubts about whether we could pull it off, there were times when the task felt insurmountable.
For Zahirah, managing the needs of her five children, including one with special needs, while building a business was a lesson in perseverance. There were days when exhaustion would creep in, but the thought of creating a space where her child—and so many others—could feel included kept her going. For Adriana, working full-time while also dedicating countless hours to planning and organizing the business required focus and determination. Her passion for offering something meaningful to her community helped her push through the chaos.
One defining moment came when a setback with securing the right sensory equipment left us questioning if we could deliver on our vision. Instead of giving up, we regrouped, adjusted our approach, and worked even harder to find solutions. That experience taught us that resilience isn’t about avoiding obstacles—it’s about embracing them, learning from them, and continuing forward with a clear purpose.
Today, every child’s smile and every parent’s appreciation remind us why we stayed the course. Our resilience throughout the journey has made Fun 4 All Sensory & Softplay what it is: a labor of love and a testament to our belief in creating something that truly matters.
What’s been the most effective strategy for growing your clientele?
The most effective strategy for building our clientele at Fun 4 All Sensory & Softplay has been a combination of community engagement, word-of-mouth referrals, and leveraging social media.
We’ve focused on connecting directly with families in our community, attending local events, partnering with daycares and reaching out to parent groups to share our mission and services. These efforts have helped us build trust and demonstrate our commitment to providing a safe, inclusive, and fun environment for children of all abilities.
Social media has also played a huge role in our growth. By showcasing our Softplay setups, sensory-focused equipment, and testimonials from happy families, we’ve been able to attract new customers and build a strong online presence. Sharing stories, tips, and highlights of the impact we’re making has resonated with parents looking for unique and enriching experiences for their kids.
Word-of-mouth referrals have been invaluable. Parents who’ve experienced the joy and benefits of our services are eager to recommend us to others, helping to grow our network organically.
Ultimately, our strategy centers on authenticity—delivering exceptional service, creating memorable experiences, and building genuine connections with families in our community. These efforts continue to drive our success and strengthen our relationships with our customers.
Contact Info:
- Website: https://www.fun4allsns.com
- Instagram: Fun4_allsns
- Facebook: Fun 4 All Sensory & Softplay LLC
- Yelp: Fun 4 All Sensory & Softplay
Image Credits
Fun 4 All Sensory & Softplay