We recently connected with Adriana and Amanda Martinez and have shared our conversation below.
Alright, Adriana and Amanda thanks for taking the time to share your stories and insights with us today. Talk to us about building your team? What was it like? What were some of the key challenges and what was your process like?
Our team began as two and has expanded to a team of 7.
We hire quickly and trust our decisions with the employees we bring on board.
Our first step with onboarding is sharing our mission and values as a company. We want our team to stand unified with our message.
Our second is adding step by step processes to our CRM to ensure that every team member has clear insight into individual roles and team-wide responsibilities.
We find that when the team moves in unison under one shared mission, the services we provide thrive.
Our greatest recommendation is hiring a VA before you’re ready to.
Adriana and Amanda, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Sure! Miami Friendors is the #1 event coordinating company that partners with venues and organizations across South Florida to provide high-quality vendors for all types of events.
Some of our notable partners include Zoo Miami, Frost Museum, PAMM, Kiwanis of Little Havana, Mana Fashion, Rivercities Festival, Cuba Nostalgia, and more! We also work directly with schools, breweries, restaurants, farmers markets, festivals, and luxury residential and commercial complexes.
We have a wide network of vendors and our team of experts has years of experience helping small businesses succeed and events thrive!
What’s a lesson you had to unlearn and what’s the backstory?
We had to break free from the notion that hard work was the solution.
Our society is saturated with hustlers and hard workers, who believe that relentless effort is the key. We were brought up with this mindset, but when we began our journey with Miami Friendors, we made a conscious choice to trust our intuition and prioritize fun and our well-being above all else.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Our most effective strategy is using a META ad with an Instagram lookalike audience of 1% of our followers. We invest $300 a month into three creatives. We find this is most effective for brand reach.
Word of mouth has also been huge for us. We pride ourselves on our customer service and creating an environment where our clients and vendors feel welcome and heard.
Contact Info:
- Website: www.miamifriendors.com
- Instagram: www.instagram.com/miamifriendors
- Facebook: www.facebook.com/miamifriendors
- Linkedin: https://www.linkedin.com/company/miamifriendors/
- TikTok: https://www.tiktok.com/@miamifriendors?_t=8g9hpvQYjqo&_r=1