We caught up with the brilliant and insightful Aditi Sobti a few weeks ago and have shared our conversation below.

Aditi, appreciate you joining us today. What’s the kindest thing anyone has ever done for you?

In 2021, after a long search for my first role post-Master’s, a recruiter at a big shop took a chance on me for a freelance job. During our discussion about compensation, I shared my expected hourly rate.

Surprisingly, the official offer that came through was for a much higher amount (almost double of what I had quoted). I kept asking myself, “Is this a mistake? Should I flag this?” It took me a moment to understand what had happened. Instead of accepting my lower figure to save the company money, she had advocated for me, securing the full rate the client had budgeted. That simple but powerful act of kindness—advocating for a newcomer she barely knew—has stuck with me to this day.

Aditi, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hi there, my name is Aditi. I’m an Art Director in Advertising, currently living (read: thriving) in LA. I wasn’t actively looking to be in advertising, but opportunities and good timing eventually led me to it. I enjoy the balance of conceptual thinking and creative strategy that comes naturally in this role, and it is one of the reasons why I love my job.

In my 7 years of interning, freelancing, and working full-time in this industry, I’ve had the opportunity to work with clients like Google Gemini, Disney, Russell Stover’s Chocolates, Bacardi, and NYU, to name a few. Projects have ranged from 360 campaigns, TV spots, social media marketing, experiential, branding, to design. Right now, you’ll find me as Jr. Art Director at Omelet, working on cool briefs, pitching cool solutions, and occasionally trying out new office snacks under the LA sun.

What do you find most rewarding about being a creative?

The most rewarding aspect for me is turning uncertainty into a solid outcome. I love that no two days are the same; every client and every project requires a fresh perspective. In those moments, you have to rely entirely on your instinct. It’s especially satisfying when that leap of faith pays off, not just in a great campaign, but in a client’s reaction when they feel their vision has been perfectly captured.

What can society do to ensure an environment that’s helpful to artists and creatives?

That is truly the question of the hour! I believe the answer comes down to a few key shifts in both mindset and action.

First, it starts with recognizing that creativity is the invisible architecture of our world. We tend to put ‘art’ in a separate box, but in reality, creative work is everywhere—in the design of the clothes we wear, the intuitive websites we use, and the comfortable chairs we sit on.

Once we see it everywhere, it becomes easier to value the process, not just the polished product. This means having empathy for the creative journey and understanding that it’s often messy, vulnerable, and rarely linear.

Ultimately, that appreciation inspires the final and most crucial step: active participation in the creative community. When you value the work and respect the process, you’re naturally moved to buy the artwork, attend the show, or proudly share your favorite creator’s work online.

Contact Info:

• Website: https://www.aditisobti.com/
• Instagram: https://www.instagram.com/artsubzi/
• Linkedin: https://www.linkedin.com/in/aditi-sobti/

Image Credits

Tripped N Sat, Rielle Oase, Bendito Mockup.