We were lucky to catch up with Adena Astrowsky recently and have shared our conversation below.
Alright, Adena thanks for taking the time to share your stories and insights with us today. Can you tell us about a time where you or your team really helped a customer get an amazing result?
Customers with skin allergies or sensitivities are drawn to my products but are understandably hesitant to try something new. After all, they’ve experienced years of rashes, irritated skin, and blemishes and don’t want to waste their money and time on products that may not help. I am always careful not to promise anything other than handmade body and face skin products that are hand crafted with all natural ingredients and a reputation of helping other similarly-situated clients. I’ll never forget one customer in particular who had tried many other products for her very sensitive skin. She was reluctant to try my products and doubtful it would help her skin which was very prone to irritations. However, almost immediately after trying my products she noticed a difference. The redness cleared up, the irritations softened, and her skin felt cleansed and moisturized. She remains a client to this day and is very grateful for taking a chance on Turquoise Farms when she did!
Adena, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
As a mother of three, I am always looking for ways to keep my children safe and healthy. Several years ago, I began learning about the benefits of goat milk and decided to use it and have my children use it instead of the soaps we were using filled with preservatives and ingredients not good for our skin. We noticed the benefits right away! Our skin became soft, smooth, acne and blemishes began clearing up, and the scents were fun to experiment with. Soon, others began asking to try our soaps, and thus, Turquoise Farms was born!
Goat Milk is important in skin care and is known to contain vitamins C, B, B6, B12, and E. It is very moisturizing and soothes dry, itchy skin inflamed by eczema and psoriasis. All of our products are made from natural ingredients and we do offer a “Natural Soap” (free of fragrance oil and mica powder). Our soap scents include: Evergreen, Lavender, Birthday Cake, Eucalyptus Spearmint, Lemon Flowers, Rosebud, Champagne Kisses, Pure Energy, Cool Waters, Coffee, Orange Blossoms, Baja Cactus Blossom, and Natural.
Our company has since expanded and we offer bath bombs, body mists, lotions, and vegan body scrubs in the same scents as the soaps (listed above). We also offer our very popular lip product line to include lip balms and sugar lip scrubs in the following flavors: Cherry Kisses, Vanilla, Peppermint, Honey, Strawberry, Watermelon, and Bubblegum.
Where do you think you get most of your clients from?
The best source of new clients for me is really the recipient of a gift of my products. What I mean by this is, many of my customers will buy an extra soap (or other product) as a gift for someone else. That recipient will then try my product(s) and then become a regular customer of mine. I especially love to see these new customers pay it forward by doing the same and gifting someone new a product of mine.
What do you think helped you build your reputation within your market?
The reputation of Turquoise Farms really rests on the quality of our products. I am a very small business owner and want to deliver the highest quality skincare product possible. Our passion for excellence has driven us from the beginning, and continues to drive us into the future. Here is a little bit about what others have said about our products:
“I tried Turquoise Farm’s Eucalyptus Spearmint Soap and loved it. I am very prone to having allergic reactions and this soap did not cause any issues for me. In fact, quite the opposite! It helped me breathe better and was smooth and soothing on my skin.”
“I’ve ordered from you a few times. I just want to let you know my family and I are enjoying your products. There is a big difference in my daughter’s lips after using the lip scrub and lip balm. I wish I took before and after pictures.”
“No other lotion fixed my Covid cracked bleached hands like Turquoise Farm’s. I had a bottle by each sink.”
“For bath bombs – I like Epsom salts for softening the skin and I like it when the fragrance stays on the skin the next day. Your bath bombs do both!”
Contact Info:
- Website: www.turquoisefarms.org
- Instagram: https://www.instagram.com/turquoisefarms/
- Facebook: https://www.facebook.com/turquoisefarms