We’re excited to introduce you to the always interesting and insightful Adam Ritchie. We hope you’ll enjoy our conversation with Adam below.

Adam, looking forward to hearing all of your stories today. Let’s start with the story of your mission. What should we know?

In 2007, I opened a downtown office, won my first account and built a brand communications business that’s evolved to serve clients on four continents. Adam Ritchie Brand Direction has handled everything from beer to baby seats, treadmill desks to cybersecurity and niche social networks to the world’s largest swimming pools.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

We help make things interesting. We’re always asking, “In one move, how can we make this different, or use it in a way nobody considered?”

Sometimes it’s coming up with an unexpected collaboration or bringing out what’s just below the surface. It can mean changing the shape of something real or imaginary for the sake of impact. We take something you encounter every day and turn it into something that stops you in your tracks. We frame it within a larger cultural context. Then we make news with it.

Our work explores the inventive and transformative qualities of PR, and has yielded the world’s first album on a beer can, a team of pregnant comic book superheroes and influencer-inspired product lines.

We advocate for public relations to drive product development. Ultimately, we want to reshape perceptions and the practice of PR from its past as an organization’s mouthpiece to its future as an organization’s creative engine.

What do you think helped you build your reputation within your market?

I put together a speaking tour which visited more than 50 universities, professional conferences and reached more than 2,000 members of the PR community. The talks challenged aspiring and experienced PR professionals to go beyond promoting what they’re handed, and invent newsworthy offerings from the ground up. It showed them award-winning case studies where an entrepreneurial approach to public relations carried new product concepts all the way though sell-in, packaging and launch.

Then I turned the material into a book.

“Invention in PR” was published by Routledge as a handbook for pushing the limits of PR to inventing things, rather than only promoting them.

Can you tell us about what’s worked well for you in terms of growing your clientele?

After building the Invention platform, I branched out into professional training.

I created “Mission Control” as a live, in-person staff training and campaign development session that connects the common threads between the world’s smartest marketing programs and helps teams elevate their work.

Because every in-house and agency manager wants to make the most of the people they already have, and their time together. The objective behind Mission Control is to enhance a team’s idea creation capabilities. The goal is to guide their fresh understanding and energy directly into breakthrough campaigns.

It’s a structured and organized approach to creativity that anyone can learn and apply to a brand’s next Big Idea.

Contact Info:

• Website: https://aritchbrand.com
• Instagram: http://instagram.com/aritchbrand
• Facebook: http://facebook.com/aritchbrand
• Linkedin: https://linkedin.com/in/adamritchie
• Twitter: http://x.com/aritchbrand
• Other: http://inventioninpr.com