We caught up with the brilliant and insightful Adam Martin a few weeks ago and have shared our conversation below.

Adam, appreciate you joining us today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

Being a music producer and artist there are many risks with creating and collaborating with other creatives. You run the risk of someone stealing your intellectual property, not getting paid, personal drama, the list goes on. One risk I wanted to share was the decision to start sharing music with the world at the age of 12. Not just on a local small town scale but the WORLD. I remember getting a few listens in the beginning, and then my sophomore year of high school, I sold my first beat. I was lit at the thought of it but also a humbling moment. I thought wow, if I sold one, whats stopping me from selling another. 100k streams later, I became my own artist and added my nephew as an executive producer to Streetz Productions.

Adam, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I go by Streetz Productions. I grew up in NW Indiana from Gary to Michigan City, so definitely shoutout to the crib! Currently I live in Dallas, TX. I lead a family of 5 with my gorgeous wife, our two year old twin toddler boys and our 11 year old daughter. Music really came to me. For as far as I can remember, I always was beat boxing, making beats on the tables at lunch, and then I joined band by middle school. I played the snare for a while and eventually starting playing the piano by ear. Around 8th grade I stopped band and became my own band. I came across a program called FL Studio, and I began to explore my creativity with Sound. In the beginning, it was my homie Wallace and I creating beats in the basement. We both grew with music as the years continued and still collaborate till this day. I came up with Streetz Productions because some of my homies growing up called me Streetz. When I felt more confident to start sharing music, I knew I wanted a Producer tag, but I needed a name to stamp the beats. I recorded myself and just said “Streetz Productions”. It resonated from there and I eventually got a professional producer tag from a vocal artist I found online. In. high school I started repping my brand and sharing my beats with local artists and boom, I sold my first beat. I still was not confident enough as their was some competition but I new my work ethic would out work anyone. In college, shoutout to Purdue, I became more serious about my craft and business side of it. I started selling more beats ranging from $50 leases to $250 at the time. The more I sold, the more I thought about just becoming my own artist. Many would say, that’s a dope hook you wrote, you should jump on the song. I never wanted to be an Artist, I just loved the craft of creating the beat from nothing. Fast Forward to 2017 I was living in Dallas. I collaborated with a producer by the name of Jaykid. Jaykid heard my potential as we were just coming up with hooks for the beats to name them. He offered me to record my first song. It was terrible but also therapeutic. I took a break from it but by 2018, I wrote my next song. 2020 I released my first EP. I had subconsciously because my own artist at this point. The biggest difference with my brand is consistency and authenticity. I’ve lived many experiences and watched many that were close to me go through different experiences. Even losing some close friends/family growing up to death at a young age or imprisonment. Music was my outlet to channel the pain. Today I use that formula and create when it calls me to channel different energies through music. Music is my art with sound.

What’s a lesson you had to unlearn and what’s the backstory?

The biggest lesson I had to unlearn was NOT believing in myself. Sometimes we can be our biggest critics and roadblocks. At the end of the day, I have to look myself in the mirror. I wanted to be able to face myself knowing I gave my all when it comes to my dreams and goals. Not just that, I have been independent and producing, recording myself, and engineering myself at my home studio. I believe that if I know how to bring my ideas to life by myself, then I could become a powerhouse with my work ethic. Now I have a team to collaborate with, bounce ideas off of, and a family that supports! I even signed my nephew to Streetz Productions as the first executive producer at 16 years old. Not just that I had to unlearn that my sound is always good. I had to take a step back and learn to listen to what my audience wants, and try different approaches. Once I applied the constructive criticism, my music started to elevate every session.

How’d you build such a strong reputation within your market?

What helped build my reputation in. the market was the fact that I give you my perspective unapologetically and I give you consistency. Just when you start to wonder, “Does Streetz still make music?” We deliver every time! Having a great team that actually supports you also helps. They are there when you might not show up for yourself to remind you, KEEP GOING!! This is not an overnight journey but every release feels like an award to myself, my family, my team, and my loyal listeners.

Contact Info:

• Instagram: @StreetzProductions
• Facebook: @StreetzProductions
• Twitter: @sixfoe19
• Youtube: @streetzproductions
• Soundcloud: @streetzproductions

Image Credits

Adam Martin