We were lucky to catch up with Adam Dashevsky and Samuel Sarfo recently and have shared our conversation below.

Hi Adam and Samuel, thanks for joining us today. How did you come up with the idea for your business?

Adam: Sam and I were in a “hip-hop heads” Ohio State groupchat, and I was in there writing to the void. No one would answer me. One day, Sam, who I did not know at all at the time, reached out to me about the idea of starting a music podcast. We shared this common love and obsession for hip-hop and music in general. We wanted a place to share our views, but also a place to support the lesser-discussed artists that we always thought deserved more recognition. We didn’t want to be another platform just discussing the big dogs. We wanted to put a spotlight on the rising people who we saw had so much talent. After months of planning, we started recording in my college apartment using our school-designated iPads as our camera. It’s been almost two years since then, and we haven’t looked back.

Sam: As Adam said, we truly admire the process of music creation and the industry as a whole. While there are various forms of media within music, we believed that our voice would add a unique sentiment to the landscape. At the end of the day, we are simply doing something we love.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Adam: I’ve been in love with hip-hop since a young age. I fell in love with the ability to put words together to have a clever meaning that couldn’t be understood on a surface level. From then on I started going to shows in Philadelphia with my dad. Soon, I’d just go alone and be one of those people who was first in line. I started making my own rap music in high school, but I also always had such an interest in the music industry from a business perspective. In college I joined every music based club I could. I minored in music business. I helped plan the Ohio State concerts such as Jaden Smith and Big Time Rush. I interned at Live Nation in Philadelphia as a marketing intern where I really fell in love with the concerts side of the industry. Now I love writing and talking about the music I love.

Sam: Overall, I see myself as a “Master of None.” I have many different passions that have led me to my current pasture. In terms of music, I have always been a student. From a historical and knowledgebale standpoint. Eventually, I began to find interest behind the scenes. The business aspect of the music industry is just as important as the music itself. Especially in today’s era where we are witnessing a transformation with the emergence of social media and the internet. Along with the inclusion of AI, music is now entering a new terrain. So I want to play a role in keeping the creative spirit alive.

Let’s talk about resilience next – do you have a story you can share with us?

Adam: Every single episode we have to remain resilient. It can be hard competing in the wide sea of other podcasts. It can be hard comparing our numbers to others. We just have to remain on our path and keep doing it because we love it. We may post a video that I truly think is amazing but it gets low views. Instead of being sad over it, which happens, we’re on to the next episode. You never know when the next clip is going to be the one that takes off. We just have to keep spreading our luck surface area. Luck doesn’t just happen. We have to work hard and put ourselves in the position for “luck” to occur.

Sam: Along with hard work, it is important to remain adaptable to any challenges one may face. The implementation of new ideas may end up failing. But it is important to learn from those mistakes and try something new. You can’t succeed without winning. So, ensure that you’re working intelligently and not just “hard.”

Any insights you can share with us about how you built up your social media presence?

Adam: We’ve grown slowly through being genuine. Posting are real music takes. Responding to people, no matter their follower count, and engaging with them on their music takes. Twitter has a very tight music community, so just continuing to be a part of that. If I’m watching an interview on YouTube, I’ll quickly screen record it and post it to my followers because they may enjoy it too. If I’m reading an article and an artist makes a great quote, I’ll tweet about the article. Small things like that. You never know which post is going to blow up.

Sam: It may sound corny, but it is the cornerstone of not only your business but you as an individual: Be Yourself. Authenticity is a well known ingredient to building a successful digital presence. Once expressed, the rest will follow suit. Additionally, consistency is the name of the game. And to be clear, “winning the game” isn’t obtaining the highest score. Instead, winning consists of growing, learning, and purely loving what you do.

Contact Info:

• Website: https://www.soundcentricmusic.com
• Instagram: https://www.instagram.com/soundcentricmusic/
• Linkedin: https://www.linkedin.com/company/100178918/admin/feed/posts/
• Twitter: https://twitter.com/SoundCentricMus
• Youtube: https://www.youtube.com/channel/UCBLE0DslkZd26GaI857_pDg

Image Credits
Romi Azulay Sean Marin