We recently connected with Abundio Munoz and have shared our conversation below.

Abundio, appreciate you joining us today. What’s been the best thing you’ve ever seen (or done yourself) to show a customer that you appreciate them?

Over the past 31 years of training clients in Fort Worth, I believe the best thing I’ve done to show them I appreciate them has been to go beyond the typical trainer client status and forming a really close family-like personal relationship with each of them so I can help build their confidence not only in their physical well-being but also their mental wellness (clients jokingly often calling me their therapist!), so that they can increase a positive mindset that carries throughout their everyday lives.

Abundio, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

You could say that I was born to be in the fitness industry — I got my start at the age of ten back when my father enrolled me in martial arts where I quickly fell in love with the process of discipline and high standards that came with perfecting the art form and never looked back. I went on to receive my black belt in the sixth grade and now ranking as an 8th degree black belt, have traveled the world with top ranking competitive teams and taken part of various other fitness related endeavors. I started my business in 1991 specializing in martial arts and have since trained clients at Fort Worth’s top facilities and even though I now am known for personal training, I still incorporate different martial arts methodologies into my programming. I feel what sets me apart is the fact that not only am I passionate about what I do and dedicated to taking their mind and body to the next level of feeling great about themselves, but the relationships and communication that I build with clients is hands down the part of my business that I believe keeps them accountable and coming back for more — some clients I’ve had for 20+ years and even train multiple generations of families.

What’s worked well for you in terms of a source for new clients?

Word of mouth referrals hands down. I would have to say roughly 80% of my clients are referred to me from a friend due to my reputation or someone who is training/has trained with me in the past. I believe being loyal, building trust close relationships, and simply showing up without fail to serve my clients best is and has been the best source of new clients.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

As I mentioned earlier, my top core brand value is relationships. My clients are an extension of my family — everyone has my personal cell number and can reach me at any time, for business or personal. I stay on top of reaching out to say happy birthday or congratulating them for any achievements or exciting things going on in their life, a check-in text when it’s been a while since we’ve spoken to see how they’re doing, a message of sympathy for any hard things they’re going through, and we have celebrated many of life’s happenings together from weddings to funerals and everything in between and I feel like that has always created an unbreakable loyalty that I am incredibly proud of.

Contact Info:

• Website: www.abundiosfitsociety.com
• Instagram: https://www.instagram.com/abundiosfitsociety/
• Facebook: https://www.facebook.com/abundiosfitsociety

Image Credits
Sydnie Liska & Freeze Media