We recently connected with Abraham Bec and have shared our conversation below.

Alright, Abraham thanks for taking the time to share your stories and insights with us today. When did you first know you wanted to pursue a creative/artistic path professionally?

I knew I wanted to pursue a creative path professionally when I realized the power of music videos to tell stories that resonate on a deep emotional level. Growing up in Texas, I was surrounded by a rich, music culture, but it wasn’t until I moved to New York that I saw how visuals could amplify music and create something truly transformative.

I’ll never forget the first time a music video completely captured the energy of a song and made me feel something I couldn’t quite put into words. That was the moment I knew I wanted to create that kind of magic for others. I also felt the urge to create work that represented my own experiences and those of others often left out of mainstream media.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m a creative director based in New York City. My background in graphic design sparked my passion for combining visuals and movement, which led me to music videos as the perfect medium for storytelling. I specialize working directly with musicians to understand their visions and help bring it all to life with visually striking, concept-driven music videos. My design roots allow me to craft unique, cohesive visuals that reflect both the song and the artist’s identity.

What’s the most rewarding aspect of being a creative in your experience?

The most rewarding part of being a creative is the ability to assist in the creation of an artist’s vision. Whether it’s through a music video or visual concept, art has the power to connect on a deep, personal level. Seeing an idea come to life and knowing it resonates with others is what makes the process worthwhile.

In your view, what can society to do to best support artists, creatives and a thriving creative ecosystem?

I think one of the most important ways society can support artists, especially smaller musicians, is by actively engaging with their work on social media and streaming platforms. It may seem simple, but these small actions—liking, sharing, and commenting on their posts, as well as streaming their music—can make a huge difference. Social media and streaming are essential tools for independent artists to grow their fanbase and reach a wider audience, and the more we engage with their content, the more visibility and opportunities they get.

Contact Info:

• Instagram: https://www.instagram.com/abrahambec9/