We were lucky to catch up with Abingdon Mullin recently and have shared our conversation below.

Hi Abingdon, thanks for joining us today. Let’s kick things off with talking about how you serve the underserved, because in our view this is one of the most important things the small business community does for society – by serving those who the giant corporations ignore, small business helps create a more inclusive and just world for all of us.

Abingdon Company serves an underserved community of women in the watch industry by designing purpose-built tool watches specifically for women who live adventurous, demanding lives—pilots, divers, racers, explorers—who have long been overlooked by traditional watchmakers. For decades, women who wanted a professional-grade watch were forced to buy men’s models that were too large, too heavy, or simply not designed with them in mind.

One pilot once shared that she wore a men’s aviation watch during her training because there were no alternatives built for women. The watch constantly spun around her wrist during flights, distracting her at critical moments. That gap in the industry mattered—because it sent the message that women didn’t belong in those high-performance spaces.

Abingdon Co. changes that story by building rugged, functional watches engineered for women without sacrificing performance or style. By serving this overlooked community, Abingdon Co. is not only filling a market gap, but also empowering women who do more to see themselves reflected in the tools they use every day.

Abingdon, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I started Abingdon Company because I saw a huge gap in the watch industry that no one was talking about. As a pilot in training, I realized that while my male colleagues had plenty of aviation watches to choose from, I was stuck with men’s watches that were too big, too heavy, and not designed with me in mind. It wasn’t just inconvenient—it sent a message that women weren’t expected to be in the cockpit, on the racetrack, or underwater. That didn’t sit right with me.

So I built the company I wished existed. Abingdon Co. creates professional-grade tool watches for women who live adventurous, demanding lives—pilots, divers, racers, explorers, and anyone who pushes boundaries. Our watches are designed to perform under pressure while fitting a woman’s wrist comfortably and looking great at the same time. We’re solving the problem of representation and accessibility in an industry that has overlooked women for far too long.

What makes us different is that we’re not just about watches—we’re about community. We sponsor and celebrate women who are doing incredible things, whether they’re flying across the country in an air race or diving to explore the ocean floor. I’m most proud of that community, because it proves that women belong in every space they choose to step into.

What I want people to know about me and my brand is simple: Abingdon Co. is here for the women who do more. We build watches that match your ambitions, and we’re creating a world where women never have to compromise on the tools they use to chase their dreams.

How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.

At Abingdon Co., we’ve chosen to sell through our own website because we want to build a direct and personal relationship with our customers. Platforms like Amazon, Etsy, or Cratejoy are great for mass sales, but they don’t allow us to tell our story, share our community, or connect with women the way we want to. Our brand isn’t just about selling a watch—it’s about empowering women who do more, and that message can get lost on a big third-party marketplace.

Also, by selling on our own site, we control the customer experience from start to finish. We can ensure our buyers get the right information, the right fit, and the right support, and we can offer services like custom engravings and special editions that those platforms can’t easily support. Most importantly, it keeps our relationship direct and authentic—when you buy from us, you’re not just a transaction, you’re joining a community.

We’d love to hear about how you keep in touch with clients.

At Abingdon Co., staying connected with our customers goes far beyond the initial purchase. We foster loyalty by building a true community around the brand. That means engaging directly with our customers through social media, newsletters, and events, but also showing up in the spaces they love—airshows, races, dive expos, and more. We listen to their feedback and often incorporate it into our designs, so our customers know they’re not just buying a watch, they’re shaping the future of the brand.

We also highlight and celebrate the incredible things our community is doing—whether it’s a customer completing their first solo flight, diving a new wreck, or finishing a marathon. That sense of belonging is what keeps people connected. At the end of the day, Abingdon Co. isn’t just a watch company—it’s a tribe of women who do more, and we’re proud to keep that conversation going every single day. The company is extremely approachable – that’s why I make sure our phone number is on every page of our website. When you call the company, someone from Las Vegas – even myself! – will answer the phone.

Contact Info:

• Website: https://www.abingdonco.com
• Instagram: @theabingdonco
• Facebook: @abingdonco
• Linkedin: @abingdonco
• Twitter: @abingdonco
• Youtube: @abingdonco
• Other: pinterest: @abingdonco
  tiktok: @abingdonco

Image Credits

Megan Cody
Zach Piña
Patti Gross
Kat Shoulders