We recently connected with Abeer Atashi and have shared our conversation below.
Abeer, looking forward to hearing all of your stories today. Let’s jump to the end – what do you want to be remembered for?
I want to be remembered for Making Feet Fancy all over the world!! Feet are such a taboo. Fitted Toe rings are the perfect piece of jewelry. They are worn for years, stay beautiful, never need to be taken off and once put on you don’t feel them on. Fitted Toe Rings are sized just like finger rings and because of the shape of the toe it is something that still needs to be put on in person. With my Forever Fancy Jewelry Subscription people all over the world can now measure their own toe to ensure the correct size and fit.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Im Abeer, a Dreamer, Creator, Hustler. A California Native and single mom of 4 at 40 years old Ive lived 100 lives. With three unsuccessful marriages I finally realized my strength is business and not being a traditional mother and wife. I was a single mom of 3 who left Corporate America and a seven year Career at Bank of America to open my own Private Nail Boutique from my 3 Story Live Work Condo. From doing pedicures I saw how women didn’t really love their feet and saw the potential how jewelry can be used to make them beautiful and help give women self confidence towards the least loved body part. I have had to financially and personally start over so many times but always found happiness in my business. Seeing their faces light up when they realize how perfect their feet become just by putting on a ring on their toe.
How about pivoting – can you share the story of a time you’ve had to pivot?
With Jewelry being one of the most competitive industries in the world I am always trying to stay ahead of the game and find a new way to stand out and stay relevant. I began doing Permanent Jewelry before it became mainstream now it has become so saturated that I had to once again reinvent myself and my company. The Forever Fancy Jewelry Subscription is a way to keep my customers happy and build a steady stable income for Fancy Feet Co. Using Instagrams Subscription feature subscribers will receive a ring measuring tool where they will measure and inout their details into a portal and then receive a new item each month. All for only $19.99
Let’s talk about resilience next – do you have a story you can share with us?
Hopefully having a tumultuous personal life will one day solidify my status as a jewelry icon as it has for so many others. With three unsuccessful marriages and four children three of whom 3 live in a different state that belief is the only thing that brings me comfort amid such a disastrous personal life. In and out of family court for over 10 years, giving up custody of my own children, as a woman and mother my resilience runs deep. I have to keep believing that there is a good reason why I don’t get to raise my own children and turn that pain into strength.
Contact Info:
- Website: https://www.fancyfeetco.com
- Instagram: https://www.instagram.com/fancyfeetco
- Facebook: https://www.facebook.com/fancyfeetco
- Linkedin: https://www.linkedin.com/in/abeer-atashi-07501b1a3/
- Youtube: https://www.youtube.com/fancyfeetco
- Yelp: https://www.yelp.com/biz/fancy-feet-co-corona-3?osq=Permanent+Jewelry
- Other: https://www.flowcode.com/page/lofez-1678844659698