We were lucky to catch up with Abbie Mirata recently and have shared our conversation below.

Abbie , thanks for taking the time to share your stories with us today So, naming is such a challenge. How did you come up with the name of your brand?

When thinking about naming my company, the first thing I knew I didn’t want, was my name. I didn’t want it to be about me, I didn’t want it to depend on me long term and I wanted to be able to clearly separate my personal brand from the business brand. I’ve already experienced so many changes and pivots through each phase of my life and I want to continue to feel free to experience more while keeping the business going.

Intrapreneur has a few different meanings as it’s become a buzz word, but to me, it’s what I considered myself when I finally figured out how to blend a job or corporate career working for someone else, with my own stream of fulfillment and entrepreneurial outlet. I bring the skills I’ve acquired and the lessons I’ve learned from one area to the other making each one strong and more fulfilling.

I decided to call it The Intrapreneur Project because I wanted to be able to connect my audience with all the amazing coaches and mentors that I’ve meet and continue to meet. I don’t have all the answers, I don’t have the perfect system for you to follow. But what I do have is a network of incredible people who have helped shape who I am and how I’ve found success and joy within my professional career. No matter what I choose to do next, The Intrapreneur Project will always be there as a professional and personal development network for others.

Abbie , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am a wife, momma and dog mom! I’m also an introverted extrovert! I started in my corporate career very young and began quickly climbing the proverbial ladder. After 15 years, I realized something was missing. I wasn’t unhappy, I wasn’t burned out, I was just not whole. I made the decision to try building my own business. I started consulting and opened a brick and mortar business. As we all know, being an entrepreneur is a lot harder than anyone really tells you, but I was navigating it and growing. And all of a sudden – I still didn’t feel whole. I missed the good things about corporate America. I missed the collaboration of a team all moving towards one goal. So, I went back to corporate – but with a new intrapreneurial mindset, keeping my own business at the same time.

At The Intrapreneur Project, we help women own their experience and their journey. We give them the personal and professional development strategies that allow them to find their perfect blend. Helping them understand that you don’t have to choose one way over another, that you aren’t 2 separate people, and that you have 100% control over your experience as either an employee or a business owner no matter who or what is happening around you.

Too often we believe that our personal and cultural happiness within an organization is dependent on the leadership of that organization, but that’s not true. No matter where you are or what you do, you can turn you job into joy. At TIP, we help you find the love in what you do exactly where you are. We help activate every aspect of what makes you, you and pull those skills and talents to the forefront. We help you become accountable to how your own actions and responses affect you and those around you and we teach you how to take back control.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I believe my experience, results and credibility from my years of corporate experience helped me build my reputation as someone who could help others reach their goals. I also worked really hard to always bring value to others, to give them what I had learned, to offer support and coaching and to never expect anything in return. When I host events, I curate a group of coaches and attendees who I know will connect and collaborate. When I speak, people don’t have to worry about me trying to sell myself or my services, I’m there to enhance their business, their group or their organization. I truly want to impact others and help them reach their personal goals and I think people really understand believe that about me.

What’s been the most effective strategy for growing your clientele?

Taking great care of your existing clients and most importantly, your team. As business owners, we can get so caught up in business development, pushing our message and operations that if we aren’t careful we aren’t as focused on our current clients and the team of people who are helping make us successful. Social media, brand awareness and advertising have become a bit of a necessary evil in today’s world, but I believe the most successful way to grow your clientele is through networking, word of mouth and referrals. If you look at my social media presence, it’s almost laughable – my most profitable clients, speaking engagements and my event attendees almost always come from my existing client base and personal network.

Contact Info:

• Website: https://abbiemirata.com
• Instagram: @abbiemirata and @theintrapreneurproject
• Linkedin: https://linkedin.com/in/abbiemirata

Image Credits
CDS Visuals