Alright – so today we’ve got the honor of introducing you to Aarushi and Amishi Rohaj. We think you’ll enjoy our conversation, we’ve shared it below.
Aarushi and Amishi , appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
Music can mean a thousand different things to a thousand different people. Music has brought individuals closer to who they are physically, emotionally, spiritually, and culturally. To my sister Amishi and me, music is not just about singing to perform or compete; rather, we feel a unique connection to our American Indian background. Living in the United States but being brought up in an Indian household has taught us the importance of the two different cultures that make us who we are. I remember sitting with my family in India singing old Bollywood songs and jamming out to pop music in my car. That was the time I acquired the devotion and dedication towards music that still remains with me today. Being trained in Indian classical and Western pop music has allowed Amishi and I to become one with our diverse cultural background.
Aarushi and Amishi , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
On a hot summer day, Amishi and I were sitting on our front porch singing Bollywood songs and jamming out on ukuleles. After a few minutes, Amishi started singing the chorus of Attention by Charlie Puth, while I was still singing the main chorus of a Bollywood song. Within seconds we both looked up at each other with wide eyes. Our jaws dropped in utter shock. I quickly started playing the uke again and singing the Bollywood song chorus, while at the same time, Amishi sung the chorus of Attention. We were fascinated with the crossover we had discovered. We never thought that mixing Bollywood songs with Western Pop music could sound so pleasing, and that little moment led us to create our own style of music.
We obviously had to come up with a name for this new style of music, so after thinking about it for a few days, we decided to call our music style “Bollypop”. Bolly comes from Bollywood and the word pop comes from Western Pop music. It was a fitting blend.
What do you think is the goal or mission that drives your creative journey?
Amishi and I started our own YouTube channel to share Bollypop where we upload our newest and brightest music videos. We have performed Bollypop at various charity events, music festivals, and at the Governor’s Mansion. Through Bollypop, we aspire to share our culture and passion for music with the world. Music is a language that connects individuals in ways that no other medium can. Music touches our soul, flows through our blood, and keeps us breathing.
How’d you meet your business partner?
Amishi and I have known each other for our entire lives since we are sisters!! Our parents wanted us to be in touch with our Indian background so they had us learn Indian classical music when we were younger. Amishi and I went to every lesson together, performed together, and rehearsed together. We are each other’s other halves and I have no idea what we would be without each other.
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