We’re excited to introduce you to the always interesting and insightful Aaron Watters. We hope you’ll enjoy our conversation with Aaron below.

Hi Aaron, thanks for joining us today. Getting that first client is always an exciting milestone. Can you talk to us about how you got your first customer who wasn’t a friend, family, or acquaintance?

Our first client was Champion AC, the HVAC company founded by Leadhub’s founder, Ben Hubbert. They weren’t just our first client—they were the very reason Leadhub came to life. At the time, we shared an office space with Champion AC’s team. I was right there with the technicians running leads and the schedulers booking calls. It was intense, raw, and real.

Unlike many agencies where client needs can feel abstract or distant, I had a front-row seat to the real stakes of our work. When leads dried up, it wasn’t just a dip in numbers on a spreadsheet—it was the sound of phones not ringing, schedules going blank, and the stress you could feel in the air. Every decision we made as marketers had a direct impact on people’s lives and livelihoods.

That environment taught me invaluable lessons about marketing’s deeper purpose. I realized our role wasn’t about fancy reports or surface-level metrics. It was about delivering real, measurable results—leads that translated into scheduled calls, jobs on the calendar, and confidence in the future. It shaped the foundation of Leadhub’s mission and approach.

Champion AC didn’t just give us our first dollar of revenue—they gave us a blueprint for how to serve every client we’ve worked with since. The insights and experiences from those early days still drive every campaign we launch and every strategy we craft. We’ve never lost sight of what it’s like to sit on the other side of the table, and that perspective fuels our relentless pursuit of results that truly make a difference.

Aaron, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Aaron Watters, co-owner of Leadhub, a digital marketing agency dedicated to helping home service businesses thrive. My journey into marketing has been shaped by a strong belief in teamwork, adaptability, and relentless pursuit of excellence—qualities that define both me and Leadhub.

Our agency is guided by core values that set us apart. We put Team First, fostering trust and collaboration internally and with our clients. We’re Results Driven, focusing on metrics that matter and ensuring every campaign contributes to our clients’ success. Our Unrivaled Responsiveness means we act with urgency, responding within 24 hours and solving problems within 48. With a Service Mindset, we roll up our sleeves to add value and say, “Yes, and” to challenges. Finally, through Tenacious Pursuit, we continuously raise the bar for professional growth and results.

At Leadhub, we don’t just provide marketing services like SEO, website development, and pay-per-click strategies. We solve real problems, like generating leads and driving measurable ROI for businesses that often juggle operational and marketing challenges. What I’m most proud of is how our team not only delivers results but also embodies our values in every interaction.

For us, it’s about more than marketing—it’s about partnerships that create meaningful, lasting growth for our clients.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One key lesson I’ve had to unlearn over the years is the idea that great results can overcome a bad relationship with a client. As someone who comes from a search engine optimization background, I’ve always been very focused on driving strong results for my clients.

The backstory is that early on, I would pour my heart and soul into getting amazing results for clients – growing their revenue, improving their metrics, etc. But I learned the hard way that even if you’re delivering fantastic work, it’s very easy for a client to still leave you for someone else, especially if that person has a closer personal connection to the client.

For example, we had a client in California who we helped grow their revenue from $4 million to $8 million. They were thrilled with the results we were driving. But then a family member of theirs who worked for a competitor ended up taking over the account, even though they acknowledged we were doing great work. That was a real wake-up call for me that you can’t just rely on results alone – you have to prioritize building strong, personal relationships with your clients as well. It was a tough lesson, but an important one that has really shaped how I approach client relationships today.

What’s worked well for you in terms of a source for new clients?

Really, the best source of new clients for us has been strategic partnerships. When we get referrals from strategic partner organizations, especially coaching companies or financial brands, that’s typically a sign that the prospective client is willing to invest in enhancing and improving their services and deliverables.

What we’ve found is that these types of referred clients are often more engaged and serious about working with us to drive real results. Compared to some of our smaller marketing products like Yelp sales or social media ads, the conversion rate on these strategic partnership leads is much higher.

With the social and Yelp ads, we might get 10 leads, but realistically only convert 1 of those into a good client. But with the strategic partnership referrals, the quality of the lead is just much stronger from the start. These clients understand the value we can provide and are ready to commit the resources needed to see meaningful improvements in their business.

So in short, cultivating those high-value strategic partnerships has been the single best way for us to find new clients who are primed and ready to work closely with us. It’s all about finding the right referral sources that align with our expertise and can vouch for the impact we can have.

Contact Info:

• Website: https://www.leadhub.net
• Instagram: https://www.instagram.com/leadhub/
• Facebook: https://www.facebook.com/LeadHub/
• Linkedin: https://www.linkedin.com/aaronwatters
• Twitter: https://twitter.com/aaronwatters
• Youtube: https://www.youtube.com/@LeadhubSanAntonio
• Yelp: https://www.yelp.com/biz/leadhub-san-antonio